Change is the change; unchanged, there is no change, or the original state, together "the only constant is 'change', that is constantly changing, really a bit puzzled. Which is the incisive language? He is from Taiwan, a well-known enterprises and brands Taiwan island - TONYWEAR! This is the same classic that they have just followed in entering into the Mainland to open up markets, manage goods, and train qualified personnel. Recalling the treacherous trek over the past 20 years, the Tangleweier is constantly expanding, continuously improving and constantly improving under the guidance of the "philosophical classic" which is the only constant change. , Get a good brand reputation and greater market share. Variety of a single "change" for more variety management. In the early 1990s, Tony was in Shanghai, selling only a pair of trousers. Such fine trousers for the people at the time, is a new concept, I feel very fresh, and the mainland market apparel varieties and the corresponding less than normal, quickly attracted the attention of consumers, sales will be smooth. This is a great beginning, inspired by the start-up of the Tony Well. On the basis of studying the international market and domestic consumption demand, they launched a new variety of windbreaker in due course. This is a weatherproof thin coat, also known as raincoat. As a kind of clothing, except for summer, it is suitable for spring, autumn and winter to go out to take clothing, is wearing a longer, more popular a costume. At that time, though there was a marketing market for Shanghai Dacron brand windbreaker, the strong overseas style of Tony Vilco windbreaker has the characteristics of handsome and attractive, attractive and practical, and soon won the favor of adult men and women. For a time Tonyville trench coat became synonymous with fashion. Interestingly, a middle-aged man nearly 3,000 yuan electric car stolen, not so sad, it touches on the trunk that Tony Niwei Navy blue trench coat is lost, really annoy him for several days. Can be seen Tonyville trench coat in the hearts of consumers reputation. Due to the market influence brought by windbreaker and the best suit of suits, it can also bring out the feeling of gentleness and kindness for men. And Tony Willis suits the trend and will start to expand in the field of suit. This great change with the men's aesthetic pursuit of the aesthetic needs. Coupled with its good shape, fit high, from the men's clothing opened a new world of culture. A scholar still holds the brand of 99 suits. Can be seen the suit's market influence. It is in this brand extension, changes, Tony apparel company ushered in the Chinese nation to create the heyday of the Chinese brand, that is "to do a flexible man" as the core, 尽显 "will be a family of" wearing style, Brand effect early apparent. Store seeking "change." Vigorously operating stores to enrich the consumer goods to create a new atmosphere of consumption. Open stores, mostly based on a single brand, supplemented by the appropriate accessories, to shop for color, or to enrich the product, at best is the diversification of brand products, such as "jacket + shirt + T shirt" and so on. Can Tonyville store is a multi-brand assembly, when Chengdu can be represented, that is, opened in Chengdu Center Road, North Street, Sichuan Hotel (South House) bottom of Tony's flagship store. Here for the accumulation of financial business, many banks towering tall buildings, but also the Pacific Department Store, Parkson, World Capital, the people of shopping malls and other large commercial buildings aggressive. Such an environment to open stores, it is necessary to have courage and business strategy. Tony's strategy is brand integration, series of services. In addition to the well-known brand TONYWEAR, TONYJEANS, CAMELACTIVE and UNDERSHOP are the three major brands in the 400-square-meter store. Its rich products, complete specifications, models of fashion, so that the news from consumers, pick the eye. According to general manager of the brand head Chen Fuchuan summarized, refined as "TONYTOWN", a multi-brand management concept, prompting the development of product refinement of the brand, to facilitate consumers to buy. The company headquarters in Shanghai, but also in the "change" done enough articles, stores opened more scale and more style. Only Huaihai Road downtown block opened four businesses, with an average area of ​​300 square meters, up to 700 square meters. Its high density, the industry is rare, it is admirable. And by the city center to extend the surrounding area of ​​radiation, such as in October 2009 in Songjiang District more than 10,000 square meters of large-scale TONYTOWN come out, in May 2010 in its next door to open a new store, generous generous, large-scale effect is a veritable TONYTOWN. Town, originally intended for the town, town, after the development of the city, extended to urban life, the city's commercial district. It is said that the United States has a town in New York, the town and the next town. Tony Town, "town" business model, intended to introduce the United States popular life at the same time, so that more people can share TONYWEAR clothing culture, and thus in the process of leading the international apparel culture, to take on the responsibility Position: responsible for the rise of Chinese clothing culture! The most can be summed up in the past two years, a larger leap of last autumn's "transformation." Its autumn and winter new ideas and new ideas, so that people can be very convinced to see that Tony has been from the "pursuit of fashion, do not fall behind," the fashionable period of germination, leapt to "wear out of their own taste style," the fashion maturity, This is a full display of the rapid improvement of China's fashion quality. It builds on Tonyville's long-term market research and monitoring to cater to new policy changes in demand: Preparing ahead of the market in the face of the new trend of becoming dominated by the market and becoming 90 after 70-80 years: After the introduction of TONYJEANS, TONYWEAR, TW, TONYUOMO and other consumer demand for the men's brand; created TJL and other independent brands, so that each consumer can find their belongings in the TONYWEAR belong. For such a brand new collection of all its brand of business space, Innovative Tony Weiner called the "fashion experience Museum" to convey a certain form of life: through the experience of fashion taste, feel for their own fashion style, To be a fashion dress up to people. It is in this ever-changing operation that Tonyville constantly absorbs and develops. In fact, changing, that is good at multi-drawing, casting their own achievements. Yves Saint Laurent, known as the "Fashion Prince," is good at melting the multi-elements of art and culture into the design of costumes. Its famous cold abstract series, "Mondrian" in the winter of 1965, reproduces the masterpiece in a straight knit dress: "Serious straight lines match the physical safety of women, which is beyond the imagination." , Turn to Picasso, Van Gogh art masters for inspiration. Saint Laurent is in this multi-transform learn, and gradually climb the peak of fashion in Paris and the world's fashion. It can be said that any brand of international influence is so made. According to reports, another new "change" planned by Tony Will, the store and the laundry joint, that is how to wash the program has been put into operation. Chen Fuchuan said that the clothes are not worn, but scrubbed. Residues from some detergents are not only harmful to the skin, they also have a corrosive effect on the clothing fibers. Their "fashion experience Museum" to open a laundry, as long as the clothes sold by Tony Well, where free cleaning, finishing, and how to guide people how to scrub, how to properly store and so on. Of course, Tonyville's "change" goes far beyond these. The bigger move is to build the brand into the circulation field. The construction and operation of 60,000 square meters of Fuchs Fashion Plaza in Wujin, Changzhou, Jiangsu Province have greatly shocked the industry. In addition, there is a "clothing bank" operation has been in negotiations. Mainly for those high-end goods, a rare one year to wear clothing apparel. Chen Fuchuan said that there are nearly 150,000 mink coats in Shanghai, and it is hard to have a chance to wear it. This is a huge waste of resources. How to activate this asset, so that it can reach the people who need it? This is a brand new exploration project for Tonyville. How to operate, what will happen in the giant "change"? Tony Weirman shut down. It seems that the concept of "change", enjoy "change", but also takes time. However, Tony Will is good at change, good at innovation and innovation-driven progress. There is no doubt!
November 28, 2018