According to relevant department data, by the end of 2010, more than 250,000 domestic B2C users had been online, and the number of B2C users will also increase by 100% at the prevalence of online shopping today. This not only marks the unprecedented development of e-commerce in our country, but also shows that its center of gravity is being shifted from C2C ​​to B2C. In the huge B2C team, apparel market, the largest site size. According to statistics, a total of 39 e-commerce enterprises went public this year in the United States, raising a total amount of 3.835 billion U.S. dollars. Among them, there are more than 50 million U.S. dollars including MasaMaso, Clothing B2C business. "2009-2010 B2C online shopping market in China Research Report" Research shows that the reason why the most popular apparel B2C websites because of the relative other types of websites are busy building a marketing network to find partners, apparel category Website pay more attention to brand building. Because of its merits directly determine the quality of the brand in the market can survive for a long time, and truly stand the brand is the product of competition, is the result of many brands survival of the fittest. Just as MasaMaso (Masamaso), a dark horse in the e-commerce apparel industry, has been able to achieve its goal of breaking the ice in the global economic downturn and surging against the market by leaps and bounds in its corporate philosophy of "Quality First, Customer First". Become the most popular high-end business men's white-collar men's brand. Founded in September 2008 MasaMaso (Masamasuo), and PPG, Vanke and other companies are different from the beginning of the establishment of a clear tone of the brand - in the high-end route, which can be clearly distinguished with other brands in the positioning . To this end, both the design and development of clothing, material selection processing, or online shopping platform upgrades, follow-up service, MasaMaso (Masamasuo) excellence, make every effort to achieve: and shopping malls MasaMaso is more affordable than the high-end menswear in the world, and MasaMaso is a better quality than a network-oriented men whose concept and outreach are. In order to make up for the lack of online shopping customer experiences, MasaMaso opened the first store of online menswear brand to Beijing Shimao, aiming to promote the MasaMaso brand Consumers to provide a more comprehensive experience experience. Because MasaMaso understands that the shopping experience largely affects customers' perceptions of products and services, a offline experience is just making up for the lack of online shopping, giving consumers greater awareness of the brand comprehensive. MasaMaso (Masamasuo) body, not only reflects the convenience and vitality of e-commerce shopping, but also keep the traditional garment enterprises practical work. MasaMaso, both inclusive and pragmatic, has gained widespread consumer and community attention in this new model and quality, such as the well known electronics and automotive industries The brand has also repeatedly bullish MasaMaso (Martha Marceau) high-end e-commerce model of the development prospects. In this regard, MasaMaso head of marketing pointed out that they have included cross-border cooperation as a category of brand marketing program, but they also said they would choose to be more in line with the MasaMaso style Brand cooperation. Just as the well-known chain of top wine sales, TopCellar, has thrown an olive branch to MasaMaso in recent days, the two sides have entered into a process of cooperation based on the similarities and differences in creating exquisite life and pursuit of quality. We have reason to believe that with the gradual expansion of trust and follow-up of consumers in e-commerce brands, the ability of brands to guide consumers' consumption behavior will be one of the ways that B2C enterprises will continue to take off in the future. The added value brought by the brand will bring more long-term benefits to B2C and become the core of its winning in the market competition. We also believe that the major B2C enterprises, with their continuous improvement and constant pursuit of quality, will surely bring more surprises to the public in the coming year and deserve more people's expectations.
November 30, 2018