According to the French "Le Figaro" magazine, LVMH luxury group president Bernard Arnault chose not to sell the Kenzo brand but re-launched, and appointed the company's newest head. The Kenzo flagship weekly did not disclose sources, but said Eric Marechalle will replace James Greenfield, who had been president of the brand for just two years, beginning in early January. Eric Marechalle served on C & A, a boutique apparel chain, and later on the Catimini children's clothing brand under the Zannier Group. According to "Figaro Weekly" analysis, he entered the Kenzo company intends to strengthen the brand marketing and sales strategy. Despite several rumors of transfer, Bernard Arnault eventually decided to retain the Kenzo brand, hoping that Céline, Givenchy and Loewe, the Group's second-tier brands, could make a profit. These brands and the group's Dior, Mo.t & Chandon and Tag Heuer and other leading brands far apart. Kenzo was acquired by the LVMH Group in 1993 with an estimated turnover of 150 million euros, while corporate earnings are not outstanding. But brand perfumes including FlowerbyKenzo are profitable.
November 29, 2018