Montagut plans to open a new flagship store in Jinan during the year to synchronize with the rest of the world

A few days ago, it was learned from Montagut Far East Ltd. that the company plans to open a flagship store in Jinan this year. Previously, Montagut's flagship stores in China were established only in Beijing, Guangzhou and Hong Kong.

It is understood that after the opening of the flagship store, Jinan women's purchase of Montagut's latest products can almost synchronize with the world.

The advertising and communication manager of Montagut Far East Ltd. Yan Nood introduced that starting from this year, the brand will be the first time to control the distribution channels of knitted products, and set up four types of sales outlets, flagship stores, franchised flagship stores, image stores and counters, including flagship stores. Scale and style of interior decoration are unified with foreign countries, but the exact location of Jinan store has not yet been finalized. It is worth noting that 30% of the clothing and other products in the flagship store are directly supplied by the manufacturers, and the latest clothing of the season will be displayed at the same time as Beijing and other places.

The interior decoration of the flagship store was designed by a top French design company with a distinct French character. The store has a historical photograph of the founder of the brand since 1880. The entrance is a metal iron door and is engraved with Parisian delicate patterns. The overall design is elegant and refined, quite European style.

It is understood that after the opening of the flagship store, the products sold in the store mainly include men's and women's clothing, including women's T-shirts, sandals, handbags, and men's suits, shirts, ties, belts, and briefcases. Yan Nood believes that people often think that Montagut is a menswear brand. In fact, this is a misunderstanding. As early as 1925, the brand opened its reputation with lingerie and stockings. Last year, the brand began to introduce women's cashmere sweaters and knitwear. In just one year, women have occupied half of the sales of cashmere sweaters.

When talking about why the flagship store was opened in Jinan, Yan Nuod said that in recent years, the proportion of female consumers in the brand has increased significantly. Among the buyers of this brand of cashmere sweaters and purses, women account for almost half, while 40% of footwear sales are women's shoes and 99% of children's clothing sales are for mothers. Open flagship stores and franchised flagship stores can increase the input of women's products through the direct supply of products, making it easier for consumers to purchase.

Yan Nood told reporters that with the opening of the Montagut flagship store in Jinan at the end of this year, Jinan women can buy the brand's latest style of clothing almost simultaneously with the world.

In addition, according to the company's market liaison chief of any construction introduction, in the summer of the new bright silk series launched in the summer of 2007, the women's design is very different from the men's, and pays more attention to the combination of self-cultivation effect and color. Whether it is flower shape, stripes or diamonds, there has been a great change on the basis of men's wear, emphasizing women's romantic and natural temperament. He Jian said that women can buy clothing in the flagship store, and they can also choose shoes and handbags that are matched with the clothing, so as to form a unique personal style of dress.

It is also understood that Montagut will also open flagship stores in Shanghai, Guangzhou and Fuzhou during the year.