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Lang Sinur Group is undergoing an unprecedented game. This year, China Textile Industry Association announced for the first time in 2007-2008 annual Chinese textile and garment enterprises competitiveness 500 list. With its superior competitiveness, the groom's Chinour Group entered the top 10 in China's garment industry competitiveness and the top 50 in competitiveness of Chinese textile and garment enterprises, ranking seventh and thirty-fourth respectively. Recently, the reporter visited the Chinour Group, the groom who has brought new challenges to people in recent years, and explored how their highways are going. High-end positioning to have internal strength "to do fine, high-end, wide alliance, rapid expansion" as the groom's Chinour Group's second decade planning an important strategic plan, the product's high-end positioning and business development closely linked together. When really into Chinour, the reporter learned that Chinour now has a high end and strength has an important internal cause, that is, the strength of internal strength reached this level. "We value the maturing high-end apparel market in China, of course, but companies still have to rely on design, production, quality, branding and good management if they really want to occupy the high-end market." Chairman Wang Guibo of the groom's Chinour Group told reporters . The reporter saw in the grooms Chinour group that the ambitious manufacturing workshop was purchased from the most advanced garment production equipment in the world such as Italy, Spain and Germany. These tens of millions of yuan have laid down a solid foundation for the production of high-end clothing basis. The finest senior technicians are carefully examining every detail, carefully carving out the fabric in their hands as a work of art. In the design center, the group company to 3000000 yuan annual salary to employ the world-renowned fashion designer is using the pen of his hand sketched a piece of clothing design blueprint, in the most excellent imported fabric, cut into pieces called classic high-end clothing Be people's collection. In the design, manufacturing process crafted, excellence, only to create the first high-end products, follow-up quality inspection is to ensure product quality, to create an important guarantee for high-end clothing. The professionally-trained quality inspectors conduct a turn-by-turn inspection of each product 3 to 5 times. The third-party inspection agencies employed by the company examine each product even more harshly to ensure that the products produced are all quality products. The groom Sinuor Group has a large number of professional technical and research and development personnel, in this knowledgeable, young team, with highly educated, high-level titles dozens of senior professional and technical personnel, they are the groom Chinour Group Talent Xing enterprises one of the most important force. The internal management of the groom's Chinour Group is also a model for the industry. While introducing the advanced management system, the company also formulated and implemented a series of scientific and rational management methods based on the actual conditions of the enterprise, including the management of kanban and the second-type management Every aspect of business operation. The reporter clearly saw that the direct feeling that every place in the groom's Chinour gives is that the management is orderly and that everything is done in accordance with the system and procedures. Three people walking in the hospital line, two into a queue, it seems organized and energetic. Prominent highlight of high-end positioning In Chinour Men's showroom, an array of boutique men's dazzling, dizzying. The most prominent is the group developed a new high-grade general anesthesia lining, semi-hemp lining suit, which is Chinour Men's high-end positioning of one of the main products. "High-end positioning needs highlights." Chen Yu Jian, vice president of the groom's Chinour Group, told reporters that in the high-end positioning of Mennur mens high-quality, outstanding highlights as their priority. It is understood that in the Chinese men's market, the homogenization of competition has become more intense, you have my own phenomenon, has become the biggest obstacle to the men's brand differentiation. On the basis of adopting international best fabrics and based on the traditional Italian menswear production version, the groom's Shinnar Group develops the general anesthesia lined and semi-hemp lined suit, which is made up of the newly appointed experienced men's wear masters Out of the new classic version of the classic suit. Chinour men's brand new manufacturing process with a full anesthesia lining, combined with the production of high-fashion European technology to ensure that more than 65% of the clothing are hand-crafted by skilled craftsmen, carved, shaping Zhuo Zhuo not Group quality. Compared with the traditional bonding lining production process, the anesthesia lining suit excellent comfort, but only two-thirds of the adhesive lining suit. In addition, the lining of choice is very sophisticated, low degree of mechanization, manual processes, high production costs. It is also based on this, hemp-fitting suits after wearing particularly strong, temperament, clothing with the type to go, and linen-lined suit a sense of elegant, wrinkle recovery is excellent, fully embodies the people-oriented production of the Road . The current technology has become a highlight of Chinour men's high-end positioning. High-end positioning, can not be separated from the research and development of a large number of inputs. Wang Guibo told reporters that in recent years the group through the cooperation with world-class design masters and domestic well-known fashion institute, although invested a lot of research and development costs, but also developed many unique high-end clothing. And women's difference is that men's pursuit of content and culture. Inner changes will never be as easy as outer ones. Whether a garment brand can develop for a long time and get the approval of consumers, the design and style are indeed very important, but the overall quality, taste and service of the garment are also crucial factors. The groom Sinnor Group also made a lot of efforts in this regard. They first and foremost do everything possible to ensure product quality, regardless of price level, provided to the customers are high-quality products, and ensure that the product's value for money. Second, extend service content and improve service quality. The first in the industry to launch free lifetime dry-cleaning is an extension of their after-sales service. Enhance the product's "gold content", so that its value for money. A "three-piece suit" suit with two trousers on one shirt was first practiced by the groom's Chinour Group. High-end positioning you insisted that "we insist on the high-end positioning is not just a form of perseverance, more importantly, as always, the strategic adherence to take the high-end line is not a word can be achieved with two sentences, nor is it a simple set High-end suits are high-end positioning. "Wang Guibo told reporters that China's men's brand into the high-end market, and well-known foreign men's brand competition will certainly be more intense, if you do not make long-term strategic deployment and tactical arrangements, then take the high-end positioning Will be empty talk. China's garment enterprises to enter the high-end market line is beyond doubt. In the opening year of the second 10-year plan, the groom's Chinour Group established the development concept of "making products competitive, striving for high-end, alliances and expansion rapidly", in the hope of building high-quality markets for high-end markets and forging alliances , To achieve rapid expansion. The first is market-oriented adjustment of product structure, increase research and development, develop high-end new products and increase the proportion of high value-added products. Second is to uphold the concept of "high quality", increase investment in innovation, vigorously develop varieties, for different consumer groups, continue to introduce various styles for people's needs. Around the market, close to spending to create demand; capture information, keep up with the trend, excellence, build quality. In addition, Chinour Men's sales terminal building is unique, nearly 1,000 stores throughout China, regardless of first-tier cities, or second and third tier cities, can be seen everywhere Chinour Men's stores. This laid a good foundation for the high-end positioning of the groom's Chinour. "Anyway, we have to win in this game, the future Chinese garment enterprises in the world want to have a place on the high-end brands must win." Wang Guibo told reporters with a confident smile.
October 19, 2024