Xia Guoqiang's Six (Distributor) in the eyes of everyone: Manufacturers' brotherhood

Xia Guoqiang, founder of Tianyi Clothing Co., Ltd., a leading figure in the couple's clothing industry. He is currently the president of Zhongshan Textile Engineering Society of Guangdong Province, the vice president of Zhongshan E-Commerce Society, the director of Jingtian Business School, and the executive chairman of Shaanxi Shaanxi Chamber of Commerce.

After a few years of leaps and bounds development, Tianyi apparel has created its own well-known and well-known brand “love house”, “couple motor car” and “couple blessing” in the industry, and established its own in the field of lovers’ casual wear. Rivers and lakes lead the status. The development of the enterprise is inseparable from the joint efforts of manufacturers and distributors. How does Xia Guoqiang deal with the relationship between manufacturers? Recently, the reporter interviewed representatives of Tianzhu apparel dealers, Mr. Liu Jianliang from Beijing, Mr. Zhu Manliang from Xi'an, and Mr. Ma Liyong from Taiyuan, Shanxi, to explore the way of winning the game from Xia Guoqiang.

Xia Guoqiang (left) stays with the dealer to build (right)

There is a kind of vendor relationship called the same boat, and the mutual destiny is written with mutual help;
There is a kind of vendor relationship called hand in hand, using unity to interpret each other's dreams;
There is a kind of vendor relationship called harmony and win-win, and the performance is filled with their own happiness...
This is the truth that Xia Guoqiang tested in practice, and the guideline of truth has not only made him himself, but also made many dealers of Tianzhu clothing.
Many people believe that manufacturers and distributors use each other's relationship. However, for Xia Guoqiang, he and the dealers are not traditional interest-game relationships. Apart from interest linkages, they are more emotionally related and even fate-related. All along, Xia Guoqiang and dealers are like family members. In the eyes of dealers, Scorpio is their home. "In public, I call him Xia Zong, and in private, I call him a big brother, I am like a brother." Mr. Liu feels that he can cooperate with Xia Guoqiang for three years.

There are a lot of people who share the feeling of staying with Mr. Liu. “Every time, I always talk to me very carefully. He often plans the future for us and guides our business strategy. His new ideas and new methods always benefit us a lot.” Recalling the past, Mr. Ma has quite Feeling: "What we have experienced now, Xia has experienced it all the time. No matter whether you are doing or doing things, it has helped us a lot. So we chose Tianzhu clothing, not only the products are good, but more importantly, the people of Tianzhu moved me."

A dealer on the Megatron side must have an excellent brand behind it, an excellent manufacturer, and a unique business model. The "Tiandi Line" of Tianzhu, which was built by Xia Guoqiang, linked the new business model, and achieved the maximization of sales through the organic linkage of the Tiandi line. However, whether it is "antenna" or "ground", Tianzhu as a manufacturer only shares 30% of the product sales premium. It is this "altruism" concept that has made the cooperation between Xia Guoqiang and dealers win-win.

If reasonable profit distribution is the basic condition of vendor relationship, then trust and appreciation are the highest realm of vendor relationship. "I am not so smart myself, I follow people with energy," Mr. Zhu said with emotion. "I have been working with Xia for 9 years. What Xia always brings to me is not only material wealth, but more importantly, spiritual wealth. He taught us a lot of marketing knowledge, including marketing vision, new thinking, new models, etc. Xia’s experience and life experience are very rich, and his thoughts are infecting me all the time."

One thing, a lifetime, a good brother. Mr. Liu has been engaged in the clothing industry for 20 years. Since 2008, he has been working with Tianzhu Clothing, and he has never lost his will. Talking about the cooperation process with Xia Guoqiang, some things have made him still fresh in his memory.

In the early days of the cooperation between Mr. Liu and Tianzhu Clothing in 2008, he lost 500,000 yuan due to various reasons. In the face of the financial turmoil, many manufacturers have ran their way, and Xia Zong has categorically promised to Mr. Liu: "I will let you earn back with the benefits of the next summer." Sure enough, Xia always said that he would lead Mr. Liu to run a couple. Packed up the road to riches. Since then, Mr. Liu has continued to expand in size and has now achieved sales of 200,000 pieces per year.
At the beginning of 2009, Tianzhu apparel was still in its infancy, and it was difficult for many people to have confidence in the prospects of Tianzhu and the ability of Xia Guoqiang. This year, Tianyi Company held a trade fair with distributors from all over the country in Guangzhou, and booked two tables at the hotel as planned. It coincided with another men’s wear brand celebration party next door. At that time, half of the dealers in Tianzhu "Transmigration does not love", actually fell in love with other brands. "In the face of some dealers quietly leaving, facing the empty table, the total self-esteem of Xia was frustrated and deeply hit. However, Xia Zong did not blame the people, but constantly reflected and improved, and made product quality and marketing services. To perfection." Mr. Liu firmly said to the reporter: "I believe in my own vision, I believe in the ability of Xia Zong, Tianzhu will be able to do well!" Later practice proved that Tianzhu clothing did not live up to the expectations of everyone! In just two years, Tianzhu’s “Lovers House” brand jumped into the top three Chinese lovers’ brands and achieved a leap in production value.

Thousands of thousands of hard-working, hard-working, mad sand began to gold

"Ordinary businessmen are simply doing business, and summer is always a real business. Doing things and doing products with heart." Mr. Tan laughed and praised Tianzhu, "whether it is style, quality, fabric or color, Tianzhu apparel is in a leading position in the market, so my store is full of people every day. Our goal is to make every family happy."

When Xia Guoqiang turned other people's so-called impossibility into possible, the pains and scars of the past became the medal of victory. We will also find that the limits of everyone are much more than that. Scorpio costumes focus on lovers and create happiness for the world. From the "couple house", "couple car" to "couple blessing", the three brands go hand in hand and win the favor of consumers at different levels. Nowadays, Tianzhu clothing has become the benchmark of the industry, bringing warmth and happiness to thousands of families. And Xia Guoqiang's thousands of life experiences have made Tianzhu clothing have thousands of charms!

Wall Street cattle, the next ringer, will it be Xia Guoqiang? !

Follow the right person and do the right thing. Dealers have expressed that they are willing to follow the dream with Xia Guoqiang, hold high the banner of "cooperation and win-win", create a new glory of Tianzhu, and jointly realize the "Scorpio Dream" in the heart! Behind the dream is not only a kind of trust, a legend, a persistence, but also the identity of the Chinese traditional culture, such as the clothing makers like Xia Guoqiang and the construction of the Tianzhuo, Zhu Manliang and Ma Liyong. A sense of belonging. Deep roots, and endless! (pen)

Editor in charge: Liu Bing