In the tense that has passed away, in the high-speed society, the homogenized urban remnants are eating away from self-thinking. The burnout of technology, the pressure from the environment, and many social phenomena urge us to consider the value of life depth. Restart and reverse the current life, reverse the direction of the city, back to the natural state, in the natural environment, in the limited dimension, the virtual limit is set in a variety of ways, to achieve the ideal of "unbounded", extending enthusiasm The carrier of life is the universal way to stand on your own. Thus, in the 16th Shenzhen Trade Fair, uhot released the traditional stereotypes in the name of “the direction of the other side”, and the definition of change 2016 belongs to the fashion logic of uhot.


"YOU-DO-YOU" is the inspirational contact of uhot creative director. "Be free to be yourself" flexible measurement of identity, the analysis of the original state of the purest self-thinking, this is the "first self." When you are in life, you will not "flow through no traces". Keeping engraving or following the imprint is a conjecture of self-time and space. The reciprocating process of proof and definition preserves rational gentleness and emotional power in the years of feathers. This is Flow marks". On the basis of the main tone of the "initial self / flow mark", "the direction of the other side" is our deeper exploration of the "self". The "state" meaning is in the multidimensional space where the other coexists with the self to realize the disadvantage of a single line. You and I should have known that the end is the starting direction and the beginning is the end direction. There is no such thing as a reversal of the opposite direction, and the more the opposite direction, the more likely it is to be divergent. "The other side" implies the ideal effort and static observation of the ideal time construction, and through the transparent self-values ​​to heal the false realities, complete the self-driving and transformation in the quiet.



The concept of "initial self-flow/flow marks" is popularized from the disorderly forests of metaphorical meaning, and the self-awareness of the two spatial states through surviving lines and patterns is explored. The metallic silver texture creates a dramatic deep space, paying homage to the natural open-mindedness, and more meticulous interpretation of the difference between mysterious and subtle elegance. In the unconscious, even if you bring into the dynamic and static view space of natural flow marks, you will experience the ups and downs of nature and self, fashion and trend.


This season, uhot's creative design is no longer the real thing, but the overall style of the system experience. The designer once again faces the creation with a rethinking attitude, and uses a broader perspective for the current fashion and art, life and attitude. Defining the self; the source of design from a starting point that breaks the traditional rules.


In the future, it is the current forward-looking perspective. The metal shale ash and reflective metallic color create a melody in the middle of the road, which is a dramatic and profound feeling in the current city's unclear chaos. The other is sensitive to the fuzzy relationship; the silver with the hard-core color in the false and the faint color of the sensation brings the texture of life in the winter, separated from the autumn gloomy and monotonous. The collision and fermentation of white through the material lead to a more three-dimensional ethereal, leaving the city under the sky to leave a pure breath, just like the ideal country of the other shore to give consumers a comfortable and light.


The current global tightening of social circles has caused more and more anxiety about natural phenomena, and more consumers actively advocate regeneration and environmental protection. Uhot designers are also taking inspiration from them. The texture printing uses high-grade jacquard fabrics with industrial embellishment of artistic effects, a strong expression of calling for nature; comfort evolves into a new standard of new luxury - uhot's design reads information from the new luxury trend close to life, subverting the traditional Single stylization, the inclusiveness of the global village gathers on the boundary of people's lives in another form, the mix and match style is more and more strong, the dress and casual wear learn from each other, and the design of the T platform interacts with the street. In the new era of redefinition, the consumer group is looking forward to being able to conceive itself, so uhot designers rethink their creations, uhot believes that the key to design is no longer physical, but the overall system experience, so designers are more Considering the key to creation from the overall style, the full-price consumer is eager for the flexibility of identity.

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