The first net red 奕 奕 奕 led the fan economy to create a new realm of red e-commerce

Many people who play Weibo know Zhang Dawei more or less, know that she is the first net red, and perhaps also visited her Taobao shop. The current turnover of Zhang Dazhao’s shop has exceeded 1 billion, so Zhang Dazhao Therefore, the store has successfully entered the ranks of TOP merchants of Taobao women's clothing, and the store rank has also risen to the four crowns. The focus is only to complete these Zhang Dawei for only one year.

At the beginning, Zhang Dazhao didn't think that she would become a net red. The model she came to study at the business school was a tourism major. The former Zhang Dazhao dream would become a tour guide flying around. I didn't expect her to be flying now. Flying to the world to run, but not to travel but to fly around to take pictures. Because a lot of clothes have to be effective, Zhang Dazhao doesn't want to share only some clothes that are easy to shoot but actually look good. So I want to take a good look at each piece of clothing, I have to fly back and forth, and carefully look for the angle and scene of the shooting. Net red is often unimaginable, and Zhang Dazhao has always been happy. In her eyes, a piece of clothing has become a collection of professional vocabulary, imported custom fabrics, color fastness, fast reverse cycle and so on. Zhang Dazhao’s identity has also changed from a simple net red to a “fashionist” and “female entrepreneur”. Zhang Dazhao is also very convinced of this identity, because she does not like to be a model of "walking dead" feels more professional and soulful boss entrepreneurship is more suitable for her.

Zhang Dazhao, who has been reported by many media to lead the fan economy, is very calm about his achievements: these are the achievements of their own hardships and hard work, and they feel at ease. In the three years of doing network red, Zhang Dazhao has five or six hours a day in Weibo’s comments and private messages. I can know that Zhang Dawei has spent more than 5,000 hours in these three years. Communicating and communicating with fans, this high-intensity continuous attention may not be possible for many close friends, including lovers. Zhang Dazhao is very concerned about the attention and attention of fans, she must know the needs of fans. In professional words, this is to close the distance between fans and fans, so that fans have a sense of substitution. Zhang Dazhao spent a lot of time and energy on doing this, because in her opinion, Weibo's attention, comments and praise directly affected the sales of this clothes, which are very effective measurement data.

Zhang Dazhao’s Taobao store has been the fastest-breaking net red store in the last two years. This makes Zhang Dazhao the most prominent leader in Net Red.

Military figures. Many net red incubators have since started to cultivate the personalized content of Net Red. The big reason is that they have seen the huge powder-absorbing ability of Zhang Dazhao's personal style and the high trust of fans. Net red and stars are different. Zhang Dazhao’s staff, such as Han’s holding company, said that you can’t expect to be a star, but net red is the kind of person you can work hard to reach. You can't really become a star, but you can reasonably expect that you can become a net red, wear beautiful clothes like net red, make delicate makeup, beautiful and go out to take pictures and share, etc... Zhang Da The biggest meaning of 奕 as a net red for girls is that she is what many girls dream of becoming. They are keen to share, have their own style and experience, and look forward to the beauty, surprise and exquisiteness of life.

In recent years, Zhang Dazhao’s stores have created brands in different apparel fields and are very popular among fans. Recently, Zhang Dazhao is building a new cosmetics brand, and Zhang Dajun, who is looking forward to savvy fan marketing skills and fan needs, can create better results and drive the development of the net red economy.

Editor in charge: Kebang