Suning New Year's Day defines 2 billion global explosions for the "good new year" to ignite the New Year revelry

Everyone has a unique memory of the New Year, and the new year is a good wish for the new year. In the era of mobile Internet, this expectation on the new year is ever-changing. What kind of new year do you need today? What kind of items are in the eyes of consumers, is it a good new year?

On December 21st, Suning Tesco held a conference on “Good New Year's Goods” in Nanjing to redefine the new year's goods, tap the traditional Chinese New Year culture, focus on product carnival, and provide the ultimate service to consumers.

Insight into the needs of the new year’s goods so that users can feel at ease

This year's Super New Year Festival, Suning Tesco decided to get rid of the single gameplay of exaggerated rendering and competition price, through big data analysis, to gain insight into consumer trends and capture consumer demand. "Exploring what kind of items, in the eyes of consumers, can be regarded as a good new year." This is also one of the meanings of Suning Yunshang COO Hou Enlong's theme "Good New Year's Words".

Su Ning Yunshang COO Hou Enlong speaks at the conference of the New Year Festival

At the press conference, the story begins with a Peking Opera street dance that blends traditional and modern elements. Hou Enlong said that Suning will tell the various meanings of the new year's goods through live storytelling, user feedback, and new year's show, and show the connotation of the new year. Sun Yang, the spokesperson of Suning Tesco, will also send a good New Year recommendation and New Year greetings during the New Year Festival. Among them, Suning executives will enter the factory to create Suning custom new year goods, to close the distance between brands and consumers; while Super Net Red is in the source scene, live the most intuitive and freshest behind the story of the new year.

After the double eleven play through, double twelve push the good goods, Suning Tesco at the end of the year to observe the consumer trend directly to the user's appeal, to explore the story of the good new year product, in the case of the big chess?

The consumption big data of 269 million members of Suning shows that in recent years, the demand for people to prepare products has become more rich in three-dimensional from the original acquisition of a sense of benefits, and constantly pursue the integration of freshness, happiness and trust.

"Suning's empty net equipment is hot, masks are out of stock, but we are not excited, because these are not the new goods that ordinary people need." Hou Enlong explained that as a tradition of resigning the old and welcoming the new year, the Chinese New Year has been continuing, and it is lively and happy. In this case, the user will ponder over what products will make friends and relatives feel happy when they celebrate the reunion of the New Year, how to eat fresh, drink fresh, and play fresh. Only a trustworthy product can fulfill the user's desire to pursue happiness. New exoticities, emotional output, cultural trends, and low-cost services are just some of the selling points of merchants.

So good new year goods, can make consumers love trust and have a sense of well-being, to achieve the ultimate goal of buying and selling. This is exactly what Suning advocates, so that consumers can “like it”.

Excavate the mystery of the new year's goods from the field to the table.

As a platform for connecting new year's goods and users, this year's Super New Year's Festival, Suning Tesco decided to let the local New Year's goods sound together, really telling their own good, let the user choose. This is another interpretation of the theme of this New Year Festival.

Su Ning Yunshang COO Hou Enlong speaks at the conference of the New Year Festival

Although the new year can not really "speak", but Suning's method has been clear: by exploring the story behind the new year's goods, listening to the user's voice, exporting high-quality service ideas and mining the secrets of the scene, telling the past and present of the new year.

“In order to let the new year’s full expression of its own connotation and advantages, Suning will launch the “Large China Year” event – ​​build a two-line new year street based on the Suning O2O model, which will be laid out in eight key cities nationwide, with users. Interactive, set up a happy purchase with the user; set up a 3D street scene on the line, and according to different consumer needs, the main theme of 'foreign', 'earth', 'tidal', 'home'," Hou Enlong said. In addition, the online New Year Street will also open a "year-old special", "year-old special", etc., so that consumers can achieve one-stop shopping on the basis of more choices. At the same time, we will create an offline fashion new year show, gather original authentic farmer's goods, overseas direct-selling foreign goods, and bring the foreign goods on the screen to the scene, let consumers buy with confidence, fully experience the e-commerce culture. There are changes in lifestyle.

At the press conference, the Yunnan Dali Nuotang ham pickling factory, the Minnan Rui Golden Baiguo Garden, the Xiangxi 18th hole soil egg producing area, the Zhangzhou Gujing tribute wine cellar wine cellar, and the Supor rice cooker production line were connected to the site. The situation tells the story behind these consumers' favorite New Year's goods.

On-site connection to explore the Supor rice cooker production line

According to the plan, Suning executives will visit Maotai, Wuliangye, Dali Park, Shancun, Tomson Bianjian, L'Oreal, Mengniu, Yili, Guangming and other popular brands during the New Year Festival to bring the brand closer to consumers. Purchasing the best new year for consumers. The net reds will declassify the scene and unveil the veil of the production and breeding of the Enshi Tujia bacon sausage, Hulunbeier lamb, Guangdong Jiangmen salted sea duck egg and Zunyi Jianhe Xiaoxiang chicken, and truly make the new year realize "from the field to the table" The transformation. Among them, it is worth mentioning that Zunyi Jianhe Xiaoxiang Chicken is a poverty-stricken chicken of Guizhou chicken farmers sold by Suning. Xiaoxiang chicken grows up in the mountainous area of ​​Guizhou, and the meat is delicious. It is a good new year.

In addition, Suning Supermarket has reached a cooperation with the Agricultural Bureau of China's Ministry of Agriculture. The Agricultural Reclamation Bureau will provide more than 100 branded agricultural products to the Suning Supermarket. Consumers will be able to buy organic traceable agricultural products from all over the country at Suning Supermarket this year.

It is reported that Suning New Year's Festival is also planned to join the local new year market in the third-fourth market, implanting Suning elements, so that more human body will have the atmosphere of the New Year Festival. At the press conference, Suning Tesco also invited merchants such as Anxi Tieguanyin, Guizhou Moutai, and Baicaowei to settle in, and open up the experience exhibition area of ​​tea-white liquor workshop, grassland features, beauty and cleansing, and taste fresh and tender lamb. Milk, so that the small scene has a sense of authentic new year market.

Massive welfare and product purchases are more exciting

When it comes to the welfare of new year, the first feeling of consumers may be that the price is more favorable. In fact, relying on Suning's strong supply chain to ensure price advantage, it is already a basic welfare. At this Super New Year Festival, Suning will not only send red packets to users, but also provide users with massive products and fun games.

Hou Enlong said that Suning has prepared tens of millions of large-faced invincible coupons and premium brand coupons, and other users to grab. From December 29th to December 31st, during the “Across the Year” period, the app homepage will be pulled down. The spokesperson Yang Yang will send a love red envelope to cheer for 2017. Not only that, during the small years, Suning will have a mysterious gift to give back to the users, then there will be mysterious big coffee to participate.

“Double Eleven is very popular with consumers. The new year’s festival will be re-emerged with a new cartoon image, inviting fans to carry out the “Spring Festival catching the lion and grab the red envelope”.

If you say that the story behind the new year is to prepare for the New Year's Day, then the 200 million yuan explosion product is the killer that allows consumers to truly enjoy the fun of purchasing new year.

What kind of new year is Suning Tesco? Hou Enlong revealed that the massive new year of Suning Super New Year Festival includes local products, supermarket daily necessities, overseas imported products, electronic digital products, and clothing department stores.

“The latest Whirlpool Air Purifier Air Pro, we stock 10,000 units, and there are over 10,000 pieces of Jiuyang Broken Food Machine. In addition, we have prepared 50,000 bright black iPhone 7 and 50,000 Apple iPad mini 2 Tablet PC." Consumers can really take advantage of this New Year's Day and treat themselves and their families.

In addition, on the online 3D New Year's Street, Suning will assemble direct mail in 40 countries to create a wealth of foreign goods; go to 128 source areas to ensure the authenticity of local products; invest 500,000 fashion items, let this The New Year Festival is even more fresh; it has 1 million home items, so users can enjoy the convenience without leaving home. Hou Enlong said that the New Year Festival is so big, the purpose is only one, that is to let the consumer's New Year, the more exciting.

Multi-industry helps the New Year's ultimate service to not fight in the New Year

Suning, which plays the welfare of new year's goods, is also a multi-industry, and realizes the integration of shopping and finance, so that consumers can experience the fun of the Spring Festival.

Between December 23 and January 4, Suning Finance will issue a “year-end award” for each user. "Purchasing wealth management sent 10,000 investment gold bars." Hou Enlong said.

The reporter learned that during the "Year of the Year Award" event, consumers purchase Anxinying, Yuetianli, designated funds to send 50,000 yuan of 0.07g gold equivalent vouchers, and 200,000 yuan of 0.3g gold equivalent. With coupons, etc., the voucher can be exchanged for investment gold bars at the designated partner. In addition, the willful will pay 10 million members, 12 interest-free, limited-time grabs, the highest 24 interest-free, so that buy and buy no worries.

The ultimate service is still an important point of view of this New Year Festival. The heavy baggage on the way home, the inconvenience of sweeping the new spring, and the backlog of express parcels are all service issues that Suning focuses on.

Hou Enlong said that for the city of Bacang, Suning Logistics will carry out the Spring Festival 24 hours of non-snoring activities, so that users are happy to buy and sell. For students returning during the Spring Festival, Suning launched the "Free Campus Parcels" campaign, covering college students in nine major cities, allowing students to easily spend the New Year. In the South China Ministry of Work, riding the "Motorcycle" to return to the "Motor Army", Suning Logistics in South China will send parcels for the "Motor Army" free of charge, and set up "Suning Tesco Love Station" as a "Motorcycle" The army provides free drinks, food, and Chinese New Year gifts.

In addition to logistics, every household has to face the spring sweep, Suning dust to help customers to help, to help customers 9 categories of collective concessions. Xiaoshi cleansing and appliance recycling will strictly control the quality of service to meet consumer demand for pre-holiday cleaning.

Suning Tesco "good new year has something to say" New Year's Day officially launched

Hou Enlong said that the Suning New Year Festival is also an authentic Chinese year, to convey the unique taste of the Chinese year. The Spring Festival is a traditional festival for people. Suning hosts the Super New Year Festival, which is to let every user find fun and play in the tradition. Serving the users, satisfying the users, and fulfilling the expectations of each user on the new year's goods, this is the true meaning of Suning's "good new year".