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The three-day high fashion show, held in Paris, France, will showcase the latest creations in less than 20 houses.
Among the exhibitors are Chanel, Christian Dior, Jean Paul, Gaultier and Givenchy. New to this year are Alexandre Vauthier (R'n'B star Rihanna's favorite), Maxime Simoens and Julien Fournie.
Italy's Valentino and Giorgio Armani Prive will also be on the scene, of course, Elie Saas and Rabih Kayrouz of Lebanon.
“A high fashion price has not yet reached its own value,†said Donald Potard, a fashion industry consultant. “For women who can meet their material needs, the temptation to customize a unique high fashion is unstoppable.
A unique design from a young design may cost 15,000 euros (about 20,000 U.S. dollars); and the price of a custom-made garment from a famous designer almost doubles. The design and customization of wedding dresses will cost almost 120,000 Euros or more.
“The garments that are embroidered in the best studios require an extra 45,000 euros,†said Alexis Mabille, a young women designer.
Paris is the birthplace of high fashion and the only city that has this special industry. In the high fashion industry, there are many strict regulations, such as the size of the manual work, the number of pieces, and the number of employees in the studio.
Every six months, these designers and studio staff who specialize in haute couture will gather to decide who will qualify for their team.
When these well-designed high-end garment shows attracted the attention of fashion media, many buyers, especially those from Asia and the Middle East, prefer to exercise caution.
For example, Paris Jean Paul Gaultier's elegant residence, customers have their own personal models, they choose these models similar to their body in order to achieve tailored results. The final product will take a few hundred hours to complete.
Although there are few people who buy high fashion, the age distribution is very wide. "Do not think that these people are elegant and old ladies." Said Jean-Jacques Picart, luxury industry consultant.
“Is there anything for me?†was Claude Mialaud, a high fashion director at Jean Paul Gaultier, who often heard questions from his guests. She has worked at YSL for 15 years. She has the same type of work as she does now. She needs to travel about 15 times a year outside of France. She also works hard to meet consumer demand.
"They don't want to be seen by others. They prefer to come alone. This gives them some mystery," she explained.
Mialaud has been to New York, Persian Gulf, Switzerland, Spain and Hong Kong. Accompanied by one to two tailors, they can make her creativity more wearable and designable.
In the design, some details can be changed, such as adding a sleeve or changing the shape of the bottom edge. But Mialaud needs to ensure that each piece of Haute Couture sold is unique.
“They are all women. Those who do not risk taking a shirt with anyone on any occasion,†she said.
Among the emerging high fashion designers in Paris, Vauthier, 39, previously worked at Thierry Mugler and Jean Paul Gaultier.
The 26-year-old Simoens, a favorite of many French fashion editors, set up his studio in 2008 after working for Jean Paul Gaultier, Christian Dior, and Balenciaga. The 35-year-old Fournie used to be Art Director of Torrente.
January 31, 2019