Plastic Buckles,Small Plastic Buckles,Plastic Buckle Military,Cord End Stopper Topwin Metal Accessories Ltd. , http://www.gzbeltbucklt.com
The rich bird won the award-winning photo store "Hundred Regiments" became the "county dominance" Recently, much attention from all walks of life by the World Brand Lab (World Brand Lab) is responsible for publishing the 2011 (Eighth) "China 500 Most valuable brand list "baked. In the textile and apparel industry brand list, Shishi Fuguiniao Group Co., Ltd. ranked No. 5 (total 138), the brand value of 9.082 billion yuan. In the past few years, "China's 500 most valuable brand list" in the past few years, the wealth of birds brand value continues to rise. Behind this, with the rich bird accurate marketing strategy, continuous brand investment is not unrelated. In the future, in the final year of the "Hundred Regiments Campaign" strategic plan for the rich and powerful birds for three years, the rich and powerful birds will soon return to the "king," and will move to the top brands as the market steps up. Accurate positioning, deep plowing the market has become the county-level hegemony "into the front-line cities", "rooted in the central city ... ..." These two years, when these strategies have gradually become the focus of attention of many men's brand, the same powerful rich bird men I saw another piece of "vast sky." After two years of hard work, it turns out that Hong Huiju, the president of Men's Wear Group at Fuguiniao Group, was right in this market judgment. Today, the rich bird will soon be the absolute dominant market share, become the casual men's "county overlord." Recalling the rapid growth of wealthy birds over the past two years, Hong Huihuang introduction, was found in the county-level market this blank point, they have developed a series of appropriate marketing strategy, brand strategy, product strategy. These strategies have laid a solid foundation for the success of wealthy birds and provided favorable protection for the subsequent development of wealthy birds. In the brand, at that time, wealthy bird acute excavation Lu Yi in the minds of consumers a good image and a strong appeal, signed Lu Yi all-round endorsement brand, followed by Lu Yi "Three Kingdoms", "my youth who call the shots" and so on Film and television hit works, Lu Yi further boosted the wealth of bird brand awareness, enhance the brand reputation. In terms of products, wealthy birds dig deep consumer demand, developed for different markets, different grades of products. Further diversification of color fabrics, pay more attention to functional fabrics, the design also pay more attention to the details of the processing and embellishment. Under the vigorous protection of the brand and products, Fuguiniao has led the rich bird to realize the huge increase of sales and market share since the marketing strategy of "Hundred Regiments County-Level Hegemony" put forward last year. Hong Huihuang introduced the "one hundred regiment war county-level hegemony" three-stage strategy is: "county hegemony reform and opening up", "county dominance heroes expedition", "county dominance king return." In the first two phases, Wealthy Bird launched a series of supportive counseling policies for dealers, including assisting agents to establish a complete organizational structure, strengthening terminal training and mentoring, and introducing major customer training programs. "We also strengthened the construction of marketing department of head office and branch office, recruited outstanding market development experts, optimized market incentive mechanism and increased market support, mobilized head office, branch office staff and customers to enhance market share and corporate performance. The ultimate goal of conducting large-scale, high-frequency market development activities. "Hung-huang Huang introduced the three-year plan for the wealthy bird men put forward an important marketing strategy: one hundred regiment battle. System upgrade to "return of the king" opened a good start in the first two stages, the wealthy bird is about to usher in the third year of the "one hundred regiment war county hegemony" three-year strategy. In order to further achieve the "King of the Return," the ultimate achievement, rich birds will be further in this crucial year in the county-level market. "We will sort out the internal management process and build a terminal-oriented management approach; improve product research and development capabilities, product quality management and after-sales service system; personnel training and delivery, especially terminal retail management team training and delivery," Hong brilliant introduced The third year of the strategic implementation of the main work of wealthy birds. Among them, in order to create a good path, cultivate the market, truly embodies the principle of "a small city open big shop", rich birds on the one hand require dealers need to county-level cities in the first-class shopping district, the front line shop; the other hand, For the core customers, growth customers, steady customers, seed customers, recession customers, new customers six types, targeted for different types of customers issued targeted support policies. Honghui Huang said that in the future, the rich bird will also continue to make significant investment in the brand, including the renewal of Lu Yi, in CCTV and other national media ads; the use of public relations events, the integration of resource dissemination and so on. As the wealthy bird group approaching the market, rich bird will also carry out a series of management, finance, organizational structure and supply chain rectification and upgrading. We have every reason to believe that the wealthy bird that has undergone a transformation is about to fly high and fight the air. It will occupy a dominant position in the huge consumer market of county-level cities and will gradually penetrate into the central city in the near future.
January 31, 2019