Seven wolves shine again Milan Fashion Week Yi Dong Wolf Culture Releases Chinese Design Force

On June 20th, 2016, Milan's historic and prestigious St. Barnabas corridor, seven wolves performed in the spring and summer wolf cultural show of 2017. This is the top event for Seven Penny to enter the fashion field once again after being the first Chinese menswear brand invited by Milan's official fashion show to enter Milan Fashion Week in 2015. The design charm of China's original fashion has been demonstrated in this 500-year-old St. Barnabas Cloister.

Mr. Mario Boselli, President of the Italian Fashion Association, and Ms. Gao Yan, representative of the China Fashion Association, and other important industry association representatives became guests. At the same time, we also captured the appearance of domestic first-line celebrities in the show field - Chen Yihong, chairman of China Dongxiang Group, Xu Tongxi, chairman of Intrend Fashion International Investment, Zhang Qian, founder of Amusement Factory, and Terence Chu, CEO of Apax, etc. as friends of the seven wolves. attend.

The catwalk scene also attracted many international fashion media and bloggers, influx of people, buyers and brands. For a time, Septolves' keywords frequently appeared on the famous social networking site Instagram. The scene also invited Mr. Liu Yuwei, a Hong Kong artist who wore a seven-women wolves series profile sweater. The fashionable dress and distinctive style made him particularly eye-catching in the show crowd. In the evening, the latest live webcast technology was borrowed at the site, and the number of domestic online viewers was 10,000, which was a grand event at home and abroad.

In the Italian-style high-rising mural roof building, the models wore seven wolves in the spring and summer of 2017 "Wolf Coyotes" appearance, embarked on a U-shaped show field with a special concept. This time, Colin J, the designer of "Wolves" series, has always been bold and innovative. It uses unique silk and perspective fabrics and interprets men's wear with gorgeous techniques such as weaving and beading. The seven wolves and wolf culture series continue to extract the essence from the Chinese ethnic elements. The Dai ethnic elements with Chinese national style are used flexibly.

Compared with the dazzling elegance of the previous season's show wolf, this time, compared to the wolf's clothing style is even more grim. The Qiang culture represents the black tigers of men's pleasure and success, and the totems of Chinese dragons, phoenixes, bamboos, and sacred flames that symbolize wealth are all subtly applied by designers to the overall visual effects and details of fashion. A large number of contemporary fashion styles are also embedded in them, making the entire series unique to the Chinese folk custom, but also the contemporary fashion taste. Seven wolves once again show the world the unique charm of the wolf culture series.

THAI ETHNIC, the first show of the seven wolves in Milan, has proved to the international fashion circle the unique vitality of China's original fashion design and has received great praise from the industry. Seven wolves' "wolf culture series" has become the brand's star series. They have launched several wolf culture series such as MIAO, TIBET and THAI. The national spirit is international designer Colin. Under the concept of J, through traditional cultural refinement, craftsmanship and cutting techniques, and other means of repackaging, not only does the world feel the richness and diversity of Chinese ethnic minority culture, but it also allows seven wolves to radiate distinctive personality charm.

For the seven wolves once again invited to the Milan Fashion Week catwalk, seven wolf men's chairman Mr. Zhou Shaoxiong said: "Milan, Italy is the world's attention for men's wear, but also the world men's pilgrimage place, this place is not just men's fashion information worldwide The release source is also a good platform for menswear exchanges. Our release to Milan also hopes to integrate well into the trend of the world's fashion men's wear. At the same time, it can also enable the world's trends to understand our unique Oriental design. From the point of view.” Seven wolves through the wolf culture series, while digging its own brand of DNA, but also to the world show the originality of Chinese fashion, so that the world in the trend to re-recognize the unique charm of traditional Chinese culture.

Seven wolves are constantly showing their internationalization and design innovation "original force" in the international show field. This “original force” comes from the interpretation and reshaping of seven Chinese wolves for Chinese original fashion designs and Chinese native national cultures. The unique brand personality and design style of the Septwolves will help the Septwolves’ internationalization strategy, continue their reputation in the domestic and international menswear market, and continue to bring more fashion choices to consumers through the role of the leading menswear brand in China.