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The semi-annual report shows that the company was mainly engaged in the “trend frontline†casual apparel wholesale and retail business, and its main business is clothing sales. As the textile and garment industry is in the supply-side reform and transformation and upgrading period, the upstream and downstream of the industrial chain are faced with high cost and low efficiency due to resource division, information asymmetry and low professional level. With years of resource accumulation and experience, the company has a huge market demand for many customers and merchants in the textile and apparel fashion industry to provide efficient and low-cost supply chain management services and professional brand management services through centralized procurement.
According to the development strategy plan formulated by the company, the company has implemented strategic transformation and established a number of supply chain management companies and brand management companies. The company's operating income will mainly come from supply chain management companies and brand management companies. In the first half of this year, the company's supply chain management business realized a total operating income of 1,383,162,100 yuan, of which the subordinate supply chain management company realized a total operating income of 1,24,504,170 yuan, accounting for 54.44% of operating income, and realized a net profit of 41,318,100 yuan, accounting for the company's net profit. 22.47%.
In the traditional branded apparel business, the company has completely outsourced production through the high-end links of design and development, brand promotion and sales channel construction, and has established a leading competitive advantage in the domestic third and fourth markets. At the same time, the company deeply understands that the company's brand has a huge risk of premature aging, and is the first in the industry to upgrade its brand and launch 10 different styles of fashion sub-brands to meet the new generation of consumers' individualization, differentiation and niche. Clothing consumption needs.
At the same time, the company implemented the upgrade project of the end store to adapt to the development trend of the consumer market upgrade; from the three aspects of affordable products, novel fabrics and fashionable styles, the brand competitiveness was comprehensively improved. However, due to the sluggish clothing consumption market and weak consumption, the original franchisees shut down some poor shops, and the new franchisees had difficulty in attracting investment, which led to the weak growth of the company's “trend frontline†brand apparel business.
To this end, the company continues to improve the O2O marketing model and promote the coordinated development of online and offline marketing. At present, SCRM self-traffic platform has been developed, and it has been promoted to specialty stores through the “Pan Shop-Tong†APP. At the same time, it explores the model of online shopping guides for the online shopping guides, perfects the shopping guide interest-driven system and the fan rights system, and stimulates the shopping guide to “suckâ€. "Powder" and the enthusiasm of interacting with members, enhance the "stickiness" of members, and accumulate massive marketing data, laying a solid foundation for the large-scale online and offline marketing activities in the future.
On the evening of August 8, the company disclosed the 2016 semi-annual report. The company achieved operating income of 228,695,100 yuan in the first half of this year, an increase of 164.66% over the same period of the previous year, and a net profit of 183,386,200 yuan, an increase of 68.53% over the same period of the previous year.
December 10, 2022