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"Red" is the traditional color of China, representing China and also an important festival in China during the year - the Spring Festival. With the approaching of the Spring Festival, red beans men's inheritance of the traditional Chinese culture, "red beans men, send love to go home," as the theme, to send you home for the Spring Festival of 2017 Special Edition: Special 1: carrying high-speed rail with your warmth accompanied by high-speed rail As a medium and high-end crowd travel style, has been loved by the public, red bean men is more concentrated on this high-end, focused, enhanced coverage, depth interactive experience "national travel seat" a soft spot. From the 2015 national high-speed rail station LED advertising to 2016 twice the title of brand trains, and then to a strong landing in 2017 CCTV Golden Theater, not only shows the unique view of red beans men, but also reflects the strong momentum of red beans men. 2015 Tanabata, "Hongdou · Harmony" brand train successfully launched in Beijing, marking the full convergence of red beans and high-speed rail era; 2016 red beans twice together brand series, in-depth cultivation of red bean high-speed rail brand culture; 2017 red bean men pass love culture Concept, once again join the high-speed rail, continue to "send love to home" as the theme, January 10, carrying the 2017 Spring Festival homecoming train, red beans men against the "four vertical and four horizontal" important lines for a year Pillow radiation, along the radiation Beijing, Shanghai, Suzhou, Wuxi, Nanjing, Wuhan, Chengdu and other key provinces and cities nationwide, so that hundreds of millions of travelers on the way home felt the warmth of red bean culture and brand charm. "Red beans men, send love to go home," accompanied by red beans on the way home for your journey to add a different kind of warmth. Special two: "red beans men, send love to go home" hot red beans, an urgent return home, a home miss. Red beans men's heritage of the classic classics, the charm of traditional culture. From January 4 to February 19, accompanied by the footsteps of the Spring Festival, red beans men's regular stores in the country held a "red bean men love to send home" activities, for your tangled you presented a perfect caring New Year strategy. Colorful activities under the line, red beans men's online microblogging hot activities are also in progress: January 4 to February 19, concerned about the official microblogging red beans men and shoot the characteristics of flavor @ red bean official microblogging, that is, The opportunity to get a colorful down jacket or a home ticket. Under the tide of traditional neglect, Red Bean Men collects the special flavor photos through microblogging interaction and regains the taste of gradually being diluted, arousing the awareness of inheriting the excellent traditional culture of the Chinese nation and carrying forward the Chinese national spirit. Special three: red beans Men, 2017 for love inheritance "red beans are visible love, love is invisible red beans." For the effort to build China's first men's culture brand red beans men's clothing, the Spring Festival is also home for you to prepare a different kind of companionship: 2017 red bean men take advantage of the New Year, take the lead carrying CCTV Publicity Land heavy landing CCTV Gold Theater. January 1, red beans men's hand in CCTV, the New Year as an opportunity to carry a set of CCTV golden stalls, CCTV eight sets of gold files, charm theater, beauty theater, to seize the CCTV ratings peak. From 2007 held the transformation and upgrading of the inaugural meeting to 2016, the formation of a new type of smart stores, red beans men always adhere to advance with the times and innovate steadily out of their own fit to adapt to the market to join the scientific model. In recent years, red beans men combined red beans light suits, red T, colorful feather and other brand products, the occasion of each node through the various satellite TV into entertainment marketing, and through the high-speed rail, APP boot screen, all kinds of outdoor hard wide The media spread the red bean culture, increased the number of brand exposure, brand-name holiday in the same time improve the brand influence. Red bean men, send love to home The Spring Festival home special release is the first marketing campaign for red bean men 2017, is also the first step in launching the brand promotion network. 2017 Red Bean Men With the high-quality platform of CCTV and the Chinese railway media, taking the traditional Spring Festival as an opportunity, the red bean's "warmth" closely integrates with the "warmth" of the Spring Festival. "Red beans men, send love to go home," the Spring Festival is accompanied by more warm love!
March 09, 2023