New Path of "Working to Change the Text": Vanke Sparks ONLINE Cultural and Creative Industry Park

No one thought that an air-conditioning factory in the past, through a series of upgrades and renovations to the original buildings, has now become an ecological park of “mobile Internet + cultural creativity” and has become a classic case of the transformation of the real estate enterprise in the cultural industry. This is the Vanke Sparks ONLINE Cultural and Creative Industry Park project.

In the context of the re-use of social resources and the “cultural establishment of the city” in Shenzhen, Vanke Sparks ONLINE Cultural and Creative Industry Park has successfully carried out a series of cultural activities such as the special activities of the Cultural Fair, the Creative December, the Spark Culture Festival and the Spark Program. Accumulated more than 200 games. As the theme of this year's new ICIF sub-meeting, with the theme of “creative creativity and urban growth”, Vanke Sparks ONLINE Cultural and Creative Industry Park brings the art appreciation international fashion buyer's trade fair, creative landscape design exhibition, coffee machine time memory. The exhibition and a series of activities featuring humanistic and creative features such as the quintessence of Chinese opera performances, band performances, and film appreciation have brought people a series of surprises.

During the current fair, the venue will hold a number of in-depth, professional and interesting cultural events, such as folk concerts, fashion buyer trade fairs, and urban charm discoveries, to promote professionalism into the public and art into life. To explore more possibilities for city sharing and life creation. Among them, the theme forum of “creative ideas and urban growth”, which is based on the sounds, theories, memories and ingenuity, is one of the highlights of the club. It is a joint venture with the industry to discuss the development trend of urban creative design and show the Sparks. The unique creative design of the office scene integrates design, practice and innovation into the theme forum to find innovative energy and solutions for urban growth. In addition, Yishen International Fashion Buyers Fair will gather high-quality brand buyers and fashion industry professionals to gather high-quality clothing and all kinds of fabrics at home and abroad, and build a convenient and professional trading platform for cultural and fashion people.

“The Vanke Sparks ONLINE Cultural and Creative Industry Park is a new example of 'work-changing texts'. Through the full play of the mutual promotion of cultural industries and social economy, it has made bold explorations for the development of cultural industries in Longgang District.” Longgang District, Shenzhen Deputy Director Shang Boying said that this benefited from the Longgang District Committee and the district government's goal of creating a “cultural highland” and working hard to build a structure in accordance with the working ideas of “brand pull, platform promotion, planning drive, cluster linkage, and creative drive”. A modern cultural industry system that is reasonable, complete in categories, high in science and technology, creative and competitive, promotes the leap-forward development of the cultural industry.