New CALVIN KLEIN JEANS Global Multimedia Advertising Campaign

PVH Group's wholly-owned subsidiary [NYSE: PVH] Calvin Klein, Inc. announced today the launch of its new CALVIN KLEIN JEANS global multimedia advertising campaign. The new advertising campaign launched by CALVIN KLEIN officially transformed the #MYCALVINS series of ads that the brand had previously known as: Our Family. #MYCALVINS series.

This blockbuster was shot by the well-known photographer Willy Vanderperre. The latest article was jointly performed by supermodel brothers and sisters Kaia Gerber and Presley Gerber. The brothers and sisters are dressed in the main styles of CALVIN KLEIN JEANS. They have been put up for sale in stores and on the Internet.

The newly upgraded #MYCALVINS takes the family as its core concept, which perfectly represents the close integration of powerful individuals and further highlights the symbolic significance of American classic quilts. This blockbuster chronicles these family relationships and shows us different ways of life—whether born or born in later life—which all connect everyone in our family. , cherish the lives of those who deserve to share with each other.

The blockbuster release was released last November with members of Solange, Kelela, Dev Hynes, Caroline Polachek and Kindness (Adam Bainbridge), and A$AP Mob: Rocky, Ferg, Nast, Twelvy, Ant, Lou and J. Scott's advertising campaigns collectively symbolize the new Our Family. #MYCALVINS series of ads officially launched and their latest developments. This set of advertisements will run through the spring and summer of 2018. Appearing artists also symbolize the style, music, and culture that connect generations of people. They will share with you the stories of "Our Family" that have happened in your life with family and friends.

This is the first time that the brand has chosen to use the Internet as the preferred method to deliver this upgraded version of the #MYCALVINS advertisement, which was first released in 2014 and has been successful worldwide. Today's influential people and consumers are presenting themselves in #MYCALVINS commercials through "self-timer" and instant sharing trends. Our Family.#MYCALVINS event will be presented to consumers around the world through the support of 12 countries’ carefully designed online technology and outdoor advertising resources in major markets.