Lily opens the first European store for business fashion

BARCELONA, Spain, January 18, 2018 /PRNewswire/ -- Recently, Lily, a well-known business fashion brand, officially landed in Europe and opened its first European direct sales store in Barcelona, ​​Spain, adding a sparkle to domestically produced women's wear. Located in the heart of the city, close to the Rambla Catalunya in the commercial center of Paseo de gracia, this Lily store is adjacent to many fashion brands and is dedicated to presenting the business fashion aesthetics of the young and stylish Spanish white-collar women from the mystery of the East.

Lily Business Fashion Spain's First Store

Recently, Lily officially landed in Europe and opened the first European direct sales store in Barcelona, ​​Spain. This Lily store is located in the bustling area of ​​the city, right next to the Rambla Catalunya in the commercial centre of Paseo de gracia and borders with many fashion brands.

5.0 Store Vision Creates Changing Beauty

As the first store in Europe, Lily is fully committed to designing stores. The Barcelona store uses the latest 5.0 store vision, with colorful glass to create a modern and bright pace of fashion space. The timeless and classic main colors of gray, but through the power of the linear space cutting to create a "less is more" minimalist business atmosphere. What is even more exciting is that with the change of the angle of view when walking, the entire interior space will have a different perspective of the visual sense, like a live show of color and light, from the static to the dynamic to give people the enjoyment of the United States.

Supermodel Vanesa Lorenzo

Goddess of Spain helps focus on business fashion

On the opening day, not only local media people and fashion bloggers gathered in Barcelona, ​​Lily went close to experience the right business fashion, and the super-popular goddess of Spain - supermodel Vanesa Lorenzo also made a stunning debut at the opening reception and came from Eastern fashion. Lily, the capital of Shanghai, expressed a high degree of goodwill.

Vanessa is the wife of the former Barcelona captain Karls Puyol. Puyol, who was once the soul of the Barcelona team, has a very high reputation in Barcelona, ​​and Vanessa is a model of the golden boy. Vanessa itself is also highly respected at the Supermodel Festival. Not only does it have excellent fashion taste, it also has a positive energy spirit. This time Lily specially invited Vanesa to attend the opening reception. She also took a look at her ethos that was very similar to Lily's.

As a fashion model, Vanesa appreciates Lily's interpretation of “business fashion”. She believes that in Lily, she can clearly feel the interpretation and bold interpretation of fashionable personality by young women in the new era, which is in line with the enthusiastic passion of Spanish women. I believe that Lily’s first store in Barcelona will shine. .

Taking Spain as a starting point to enter the entire European market

The Lily store in Barcelona will adopt a globally synchronized business model and publish quarterly new products with China's zero time difference. The 2017Lily new autumn and winter products have also made their debut in stores, providing a feast for women in the workplace in Spain.

In fact, as early as 2012, Lily has opened more than 50 stores overseas, with annual revenue of more than 8 million US dollars. Today, Lily has entered Russia, Saudi Arabia, Thailand, Singapore, Kuwait and many other international markets, and the number of retail outlets has also exceeded 80. The selection of Barcelona, ​​the four fashion capitals, as the starting point for entering the mainstream retail market in Europe is ideal from a strategic perspective. At the same time, Lily chose a more high-end boutique model in Spain, pointing to high-end positioning, and entering Rambla Catalunya, the second largest commercial street in Barcelona, ​​will also increase Lily's fashion and high-end atmosphere.

Spain has Index, Mango two major retail groups, has formed a more mature Fashion Retail model. The influx of talent pools and highly sophisticated markets will all greatly benefit Lily's entry into the European market. This is one of the reasons why Lily chose Spain as the first stop for the brand's European strategy.

Lily Business Fashion

The Barcelona store is just the beginning of Lily's "Journey to Spain" and is the first appearance of Lily's entry into the European market. In the future, Lily will test channels and improve its performance, increase visibility, and truly penetrate into the mainstream retail market in Europe. In Spain, Lily plans to enter the business center areas such as Calle Serrano and Passeig de Gracia, and will open a counter in Spain’s largest department store, El Corte Ingles. In addition, Lily will also be stationed in 20 large-scale department stores within three years, so that the beauty of the right business fashion spread throughout Spain.