Kapok Road & Essence Spring 2017 New Products Hangzhou Conference

9th Ring Road, Hangzhou, Hangzhou, 5th Floor, Kapok Road & Essence New Spring/Summer 2017 Hangzhou Conference, Kapok Road Fashion Company, producing Chinese style clothing combining ancient charm and fashion.

This is the booth of Kapok Road at the 21st Humen Service Fair

Yang Jichao, Vice Chairman of China National Textile and Apparel Federation visited the booth of Kapok Road and praised his clothes.

Chen Dapeng, Vice Chairman of China Garment Association, exchanges with Xu Aidong, general manager of Kapok Road

Ah Chung met Kapok Road, just at the 21st Humen Service Crossing. Not long ago, she was attracted by her unique booth. She met Ms. Xu Aidong, the head of Kapok Road, and she handed it to me. When calling a business card, I said: My surname is Xu and I love it. Is it a positive energy? And immediately laughed cheerfully. A good love East! Love the East! Therefore, I was pleased to attend this conference in Hangzhou at my doorstep.

Today (December 6th), nearly 200 merchants from all over the country participated in the press conference. Among them, most of them are new customers except for one department old franchisee.

Xu Aidong, the founder of Kapok Road, gave a speech

Xu Xuan said that he hopes that today’s Hangzhou conference will be a bridge that will connect the fans and consumers who love the Chinese style with Kapok Road.

Cultural Consultant Zhou Yongqin (Chinese Academy of Social Sciences, female culture, family culture, corporate culture scholar) gave a warm speech

She said: The tall kapok tree and the red kapok are very symbolic, and I fell in love at first sight. The process of knowing each other and knowing each other in love with Kapok-Dao clothing is a cultural connotation that attracted me. I can summarize the charm of Kapok Road apparel brand with its pure, elegant, elegant and rhyme characters. Clothing is a carrier that carries culture. What is passed down is traditional Chinese culture. The so-called truth: Dreams return to the Tang Dynasty and cheongsams are improved. Classic heritage, ethnic fashion.

Cheng Weixiong, general manager of Shanghai Liangliangqi Brand Management Co., Ltd. made a professional sharing of the “Current Status of Chinese-Style Garment Development and Kapok Brand Transformation”. The content is very rich. There are five outlines:

First, the development of Chinese-style clothing; Second, the development of Chinese-style clothing problems and opportunities; Third, the Chinese clothing from the "new" position in the future market prospects; Fourth, the development of the Kapok brand evolution and future development of change strategy; The store operator, Liangqi Brand, has created a new Chinese clothing brand.

Before the interview, I read many materials on Kapok Road, and I was aware of the “essence” of the theme of the Kapok Road press conference – meaning to stay in the essence of dialysis, to be yourself, to live a simple and healthy life! Choosing kapok road is actually choosing a life.

Kapok Road started from processing Tang suit orders for Taiwan. After long-term cooperation and integration, it is based on the unique style of Taiwan's traditional family of traditional costumes. The kapok dress system featuring hand-painted Chinese paintings. Kapok Road adheres to the tradition of Chinese costumes and sticks to the basic principles of natural cotton and linen fabrics that have always been used. After 20 years of continuous improvement and improvement, Kapok Road has formed a complete quality management system. Kapok clothing currently has its own processing plant and a design team led by a well-known Taiwanese designer. Clothing Production and Quality Management Links A sound apparel manufacturing system. Kapok Road is known for its unique style, not for the purpose of low-cost; with all the staff on their own fabric mastery of expertise, not to quickly update the fabric to meet the market; Kapok Road to create a Chinese traditional fashion, leading the trend of leisure wear in Tang.

The conference fully demonstrated the elegant and fashionable clothing standard of Kapok Road. This is where the designers are closing.

After the press conference, I specifically chose the guests of Kapok Road to sign in front of the board and briefly interviewed Xu Aihua’s general manager. The two big characters “thank you” made me feel very touched. This should be a brand that understands gratitude.

Xu Zong said that the essence series has added many fashionable elements to its original foundation. From the fabrics, crafts, colors, etc., we first hand-painted as the main decoration, very traditional. You can now see a lot of modern elements such as printing, embroidery, and jade ornaments that have been further improved. There are men's wear and children's clothes today. After harmony and integration, the face is widened and younger. The Kapok Road in spring and summer 2017 has extended its corporate culture. However, it does not forget the beginning of the heart and never forgets the essence. We are still adhering to the new Chinese style clothing, the heritage of innovation, and the national fashion. This is the essence!