In the next five years, Lederer will develop multi-mode high-end women's clothing

The local high-end women's clothing company Lai Tier published a semi-annual report on September 14. In the first half of 2016, Lactile achieved an operating income of 702 million yuan, an increase of 20.03% compared to the same period of last year, and achieved a net profit of 121 million yuan. Compared with the same period of last year, it increased by 32.29%.

According to the Zhongbiao report, Ms. Lattier’s current sales network covers 29 provinces, autonomous regions and municipalities in China. As of June 30, 2016, Relither has 482 retail stores, including 433 direct retail stores and 49 retail stores operated by dealers.

He said that in the second half of the year, the company's multi-brand strategy will continue to be implemented to enrich the company's brand portfolio. And continue to expand and optimize the channel network for existing brands, diversify and promote the brand to enhance its influence. At the same time, it is constantly using advanced IT technology to develop terminal service application software, improve service efficiency and professionalism, and optimize the shopping experience. For the new DE KORA brand will increase resources to create a new personal customization business.

Lactier also revealed that in the next five years, it will adhere to the principle of "innovation to drive multi-brands, be bigger and more powerful," and adhere to the concept of openness, innovation, and win-win cooperation, and develop multi-modal high-end women's clothing businesses: In terms of product innovation and mechanism innovation, the company enhances the core competitiveness of existing brands and strengthens the company; on the other hand, it builds a multi-brand fashion platform in a variety of ways to increase market share on a large scale; at the same time, it develops personal customization services in response to individual trends. Strive to build a company into a strong growth point in the future.

Sino-Thai International Securities researcher said that Jerrider acquired the 'CADIDL' brand at the end of June and in early July launched a personal custom brand 'DE KORA' in collaboration with CoolTrek. From this point of view, multi-brands will be Wolle. In the future, Till expects the company will continue to enrich its brand portfolio through self-build or acquisition of other brands. In addition, Lou Letier will open 70 to 80 new outlets each year. The economic benefits of this scale are emerging. As the company's bargaining power to suppliers and owners increases, the profit rate is expected to be further improved.

According to a report by the “Chinese Apparel” magazine, Ms. Lattier’s target customers are wealthy females aged 30 to 45 years old and offer these customers luxury products priced at RMB 1,500 to RMB 10,000. The company has three different brands, Koradior, La Koradior and Koradior elsewhere, providing daily, formal and stylish ladies' wear.