March 27, 2018 - China is quietly made changes occur, there is also undergoing changes in Chinese socks manufacturing, quality upgrading has become the focus of the industry. Invista, one of the world's largest integrated fiber producers, took the LYCRA® fiber brand to the 13th Shanghai International Hosiery to be held in Shanghai World Expo Exhibition and Exhibition Center on March 26-28, 2018. "Sourcing Fair", with the majority of my colleagues in the industry to explore the "quality" of the Chinese Hosiery to create a way and prospects. From the big manufacturing country of the hosiery industry to becoming a manufacturing powerhouse, many upstream and downstream companies in the value chain need to gather strength and reach consensus, not only for the industry to further “big†efforts, but also to use quality as the pivot point to sway the future and value the product. Can really make the industry "thick." In order to deepen the understanding of the Chinese socks industry in upgrading product quality, INVISTA and the Shanghai International Hosiery Sourcing Fair Organization Committee held the LYCRA® theme on March 27th with the theme of “Helping China's 'quality' to build and go outâ€. The Leica® Fiber Hosiery Innovation Symposium shared the latest insights on the hosiery industry, as well as a new understanding of consumer needs, and presented LYCRA® brand innovative technology solutions. From B2C to C2B, in order to solve the problem of supply and demand, hosiery practitioners need to focus on consumer needs In the traditional B2C industry model, the hosiery practitioner's understanding of end-user needs often comes from feedback from dealers or agents. However, due to factors such as target markets, sales regions, and distribution models, consumer demand information is prone to information biases or misreading, as well as propagation lag, etc., in multi-level, bottom-up supply chain communications. Upstream sock producers cannot accurately understand market demand. At the same time, the pain points of consumers have not been resolved in a short period of time, which ultimately affected the overall development of the industry. In view of the weaknesses of the B2C supply and demand model in market information transmission, the C2B new business model in the era of Internet economy is a one-stop solution to the current domestic socks supply and demand information asymmetry. For the hosiery industry practitioners, it is of utmost importance to focus on the consumer as the center and consider the consumer demand as the main consideration for hosiery production and R&D.This is what we call the 'quality' of innovation. A key step in the road to making it." Mr. Chen Biao, Commercial Manager of INVISTA Apparel and Advanced Textile & Hosiery Department, introduced the “Global Hosiery Market Research Report†to the guests. And “Stocking pain points and LYCRA® brand innovations†Dr. Yan Jinjiang, Application R&D Manager, Invidia Apparel and Advanced Textiles China Detailed Explanation of "LYCRA® Brand Innovation Standard" New retail opens up new situation, consumer demand is more clear The channels and scenes for consumers to purchase stockings are also changing. New retail has become a branch derived from the C2B business model. New retail channels have made it easier for the stocking industry to listen to consumers, such as e-commerce consumer online evaluation. Efficient multi-channel feedback also enables consumers to more directly and accurately communicate to the stocking manufacturers. At the same time, the rise of new retail has raised a lot of challenges for the silk stocking manufacturers with factory production management as their core. The transformation of operating models and the improvement of market insights need to be resolved. With more and more foreign brands entering the market and the involvement of buyers from other industries, the understanding of consumer demand by sock factories has become the key to strengthening their market competitiveness. This is to guide the research and development of production supply and technology. The LYCRA® fiber brand, an industry leader, has always had a keen sense of real-time changes in the market, thanks to its in-depth C2B business model, which is the underlying logic that has always remained unchanged. When new retail emerges, the LYCRA® brand relies on the idea of ​​a consumer-oriented development and can easily dance with it. Through continuous deepening of the hosiery industry, researching consumer insights and summarizing the main pain points consumers are currently wearing when wearing stockings: First, the silk stockings are detached and are not durable; Secondly, due to the irregular size or size of a single person, it will cause loss of suitability. Third, the waist is tight, and it has to be adjusted at all times. Fourth, the elasticity is not enough. After the stockings are worn once, they are loose and not close. At the seminar on innovation, Mr. Ren Zhiyang, general manager of Daewoo Socks Co., Ltd., agreed: “China's factories are not incapable of producing products that meet consumer demand, but are channels of information between the socks factory and consumers in the past. Not being smooth, the B2C model re-supplying light demand parties, and companies relying too much on their own market intuitions and many other factors make the factory more production-oriented. Now, the reform of the hosiery industry will surely promote the recognition of the Chinese hosiery factory. Know how to upgrade and reflect on how to make the stocking products meet the needs of consumers." The innovation seminar invited four industry guests to discuss the status and future of the hosiery industry under the new retail model. From left to right, they are: Mr. Shi Yuyue, Marketing Director, Game Knitting Co., Ltd. Mr. Huang Xumin, General Manager of Zhejiang Bao Nasi Hosiery Co., Ltd. Daewoo Socks Co., Ltd. General Manager Ren Zhiyang Mr. Zhu Lin, Director of Global Hosiery Department of INVISTA Apparel and Premium Textiles Demand creates opportunities and LYCRA® brand innovations help China's hosiery “quality†manufacturing Driven by changes in the industry, hosiery manufacturers are faced with escalating consumer demand, and they should quickly adjust production concepts. Raw materials are one of the most important breakthroughs. The professional choice of raw silk stockings is to ensure product quality and performance. The fundamentals. The LYCRA® brand driven by the C2B model has always been committed to leading the development of the hosiery industry with high-performance fiber technology and providing partners with integrated solutions to meet different consumer needs: LYCRA ® FUSION â„¢ (melting yarn Lycra ® ®) fiber raveling raveling patented technology features, not only comfortable fit, service life is extended stockings. In the face of the raw material quality of the socks industry's upstream sources, there are even some dumped fiber materials that have entered the market in the near future. This has caused the quality of the stocking products with anti-distraction function on the market to be uneven, and it has damaged the long-standing reputation of the brand socks. Consumer interest. LYCRA® (Leica®) brand's LYCRA®FUSION® fiber anti-dissipation technology quality standards can comprehensively evaluate the use and performance of a pair of stockings: including fit, evenness and long-lasting shape retention. What's more important is the quantification of anti-offset performance through international standard instruments and the promotion of “quality†manufacturing of hosiery products throughout the industry through rigorous scientific testing. LYCRA ® SOFT COMFORT (Lycra ® soft feel) technology gives easy to wear stockings, tensile properties, can effectively reduce the waist Le Hen, waist and hips to let personal comfort. LYCRA®FUSIONTM fiber anti-dissipation technology enhances the tightness, leveling and long-lasting retention of stockings LYCRA®SOFT COMFORT creates a more comfortable wearing experience for waist and hip position What is currently lacking in the Chinese hosiery industry is not the advanced manufacturing capability. It should be the development of a consumer-centric C2B model to break the solidified thinking of the original B2C model. Accurately grasping consumer demand and gaining frontier market insight can help domestic sock makers and brand owners to lift the predicament and break into the butterfly. Open up information channels between supply and demand, solve consumer pain points, and ensure excellent quality. The Chinese hosiery industry will go beyond a “quality†advanced path, allowing consumers in the world to wear the high quality and high performance produced in China. Stockings! ALL KINDS OF PP FIBER ,FROM 1D-9D,WHITE ,BLACK AND DOPE DYED . Polypropylene Staple Fiber,Polyester Staple Fiber For Geotextile,Polypropylene Staple Fiber For Spinning,Polypropylene Fiber Paint Staple Fiber JIANGYIN ZHONGXIE NEW MATERIAL CO.,LTD , https://www.zhongxiegroup.com
April 21, 2024