Carhartt WIP / Awake NY 2020 spring and summer joint series

In the spring and summer of 2020, Carhartt WIP and New York street brand Awake NY joined forces for the first time to create a blockbuster joint venture. Based on mutual trust, respect and long-term friendship, the two brands work together to create a total of 12 co-branded boutiques, combining the practical aesthetics of Carhartt WIP's tooling and the unique and inspiring New York street style of Awake NY principal Angelo Baque.

Founded in 2012, Awake NY has stirred up the evolving aesthetic standards in a short time, and has shown the eternal vitality of New York, while reflecting the diversity of the city's street culture.

This joint design is inspired by vintage hunting equipment and traditional tooling. It recreates the classic Michigan Chore Coat and puts it in iconic tooling pockets in eye-catching contrasting colors. The embroidered logo on the back reveals the sincerity of this cooperation.

In addition, the sweater style is based on the classic Carhartt WIP American Script model. The three colors of the car line and the main color show each other, bringing a visual impact on the street. The logo of the cooperation between the two parties is printed on the back of the pocket T-shirt, which is simple and clear. Sex cold hats welcome black, Carhartt's brown brown (Hamilton Brown), and Awake NY's Bright Blue (Bright Blue), each with a contrasting color logo label, highlighting the sincerity of the first cooperation process.

Carhartt Work In Progress (WIP) was established by Edwin Faeh in 1989. It inherits the craftsmanship of Carhartt's ancestor tooling, and continuously improves and adjusts it to provide new people who appreciate the aesthetics of tooling, not only more durable clothing, It is the vision of contemporary design.

About Carhartt WIP

Over the years, Carhartt WIP has penetrated the techno nightclubs in Detroit and Berlin, and has also been displayed on the streets of Paris, London and Tokyo. The name of WIP has gradually become a symbol of subculture. At the same time, WIP and like-minded creators and cultural circles provide support and cooperation across various fields, covering the entire European culture such as hip hop music, skateboarding and contemporary art.

About Awake NY

Awake NY was founded in 2012 by Angelo Baque, former brand director of Supreme, and is good at capturing the unique cultural spirit and charm of New York.

The establishment of Awake NY is a reflection of the city's diverse street culture. With a keen sense of mixing classic and modern aesthetics, Awake NY is constantly impacting inherent aesthetic standards and showing the appeal of New York over time.