2016 China Health Products Industry Hot Spots Inventory

1. In 2016, the Chinese hygiene products market continued to grow.

1. Domestic hygiene and medium-sized enterprises to invest in the construction of intelligent factory, warehouse automation, production levels continue to improve. Baby diapers and adult incontinence products are the future growth points. The favorable expectations of the comprehensive two-child policy, the aging of the aging, and the upgrading of consumption are the main driving forces for domestic enterprises to expand production.

-Vader speeds up the distribution of care products in China and expands the personal hygiene products business. The Vida New City Project in Xiaonan District, Xiaogan City, Hubei Province officially started. The project will build a comprehensive production base for Vinda tissue and care products. The adult care products project of Vinda Paper (Zhejiang) Co., Ltd. was officially put into operation, and four production lines were installed. The capacity of adult diapers reached 130 million pieces/year, and the capacity of adult diapers and nursing pads was 55 million pieces/year and 40 million respectively. The film/year can further expand production capacity as needed.

- The intelligent new factory project of Haodi Baby is progressing smoothly. The new park covers an area of ​​300 mu. It is planned to build a fully automatic intelligent production dust-free clean workshop and an automated three-dimensional warehouse.

- Meijiashuang started its third production base in Fujian and planned to install 28 sanitary napkins, baby diapers, adult diapers and other sanitary products production lines.

- Ying Shubao is located in the Jinli Wuli Industrial Park. The new factory covers an area of ​​60 acres. The modern production workshop can accommodate 36 production lines. The fully automated warehouse can accommodate 1 million pieces of cargo storage. It is also planned to add adult diapers, adult pull-on pants, menstrual pants, sanitary napkins and other production lines.

- Hangzhou Qianzhiya built a new modern factory in the Tonglu Economic Development Zone. Qianzhiya and Japan Ruiguang signed the latest four baby diaper production lines with a design speed of 1,000 pieces/min.

- The new plant in Lin'an Ai is put into use, and the baby diaper production line provided by Tomita is put into production.

- In 2016, Hunan Kangcheng entered a period of rapid development and frequently operated in cooperation with domestic and foreign peers:

Kang Cheng's custom baby diaper production line from GDM was finally accepted and put into production with a total pass rate of 98.9%.

Kangcheng Baby International Industrial Park invested by Kangcheng and Parasol settled in the Economic Development Zone of Ningxiang, Changsha City. The total investment of the project is 2 billion yuan, and the total land area is about 400 mu. It includes two sections: Kangcheng International Industrial Park and Hunan Maternal and Fetal Supporting Industrial Park. It mainly produces “Bei Kang”, “Beacon Bear” and “Mom Knows”. And other brands of baby diapers / tablets, baby care products and non-woven fabrics , breathable membranes and other industrial chain upstream products.

Jiuhong Investment, a wholly-owned subsidiary of Satellite Petrochemical, held a 25.56% stake in Kangcheng Nursing through transfer and capital increase, becoming the third largest shareholder of Kangcheng Nursing.

- Jiujiang Huawei Hygiene Products Co., Ltd. started the hygiene products project. The first phase of the project will build 3 adult nursing pad production lines with an annual production capacity of 258 million pieces, 2 adult diaper production lines, and an annual production capacity of 86 million pieces. It is expected to be completed in January 2017. Put into production.

- the initial formation of the town of Foshan Xiqiao hygiene products industry cluster, in addition to the existing WinSun, Kai Shing and other hygiene products business in 2016, Foshan Bo surplus nonwovens, Foshan City, Fu was good, Guangdong Three of Foshan City Huiyingle 4 sanitary products and industrial chain related enterprises settled in Xiqiao Town.

- Yin Yin provides diaper products for the astronauts of the Shenzhou 11 manned spacecraft. Starting from Shenzhou 6, this is the fifth time the astronauts used the diaper.

2. multinational investment in China market slowed, increasing foreign origin of production to meet consumer demand for imported products, baby diapers. As the baby diapers favor of domestic consumers of imported origin, in addition to construction projects, no new multinational companies to invest in the Chinese market, to take direct import, or the way of cross-border cooperation of the electricity supplier to enter the Chinese market.

- Kimberly-Clark completed the first phase of the diaper production base in Tianjin. Upon completion, the project will become the largest production base of professional baby and adult care products in the world with the highest level of automation.

- Nippon Paper Crecia Co., Ltd. and Shandong Sun Life Paper Co., Ltd. signed a strategic partnership agreement for the diaper business. Shandong Sun is responsible for the brand promotion and sales of Suyappy brand diapers of the Japanese paper-making Crecia in the Chinese market.

- Multinational companies introduce high-end baby diaper products originating in Japan, South Korea and other places, in line with the psychology of Chinese consumers chasing imported products:

Procter & Gamble introduced ultra-high-end product series from Japan, special-grade cotton soft diapers - purple gang.

Kimberly introduced Korean original curious summer breathable diapers.

You Nijia introduced Moony and Mommy Baby Diapers from Japan.

Kao introduces the Japanese-made Miao and Shu diapers.

Dawang introduced high-end products such as GOO.N baby pull-on pants from Japan.

Second, meet consumer demand for innovative products are emerging, high-end trend continued.

1. Sanitary napkins - Breathability has become one of the main appeal points. The niche products are breakthroughs, and the new packaging meets the new generation of consumers seeking new and different psychology.

- Hengan launched a seven-degree space vampire cute pet towel (shaped sanitary napkin) and menstrual pull-on pants.

- The "Woven Cloth" fully ventilated sanitary napkin developed by Yuhong of Hangzhou is an innovative breakthrough for the structure of sanitary napkins. The bottom layer does not use PE film, and it has good permeability under the premise of ensuring no leakage.

- Silk has launched a new upgraded Jie Ting breathable protective daily sanitary napkin and breathable sweet sleeping night sanitary napkin.

-Vader launched Weir VIA moisture-free sanitary napkins, upgraded product packaging, enhanced product image, and continued to expand brand fans and core user groups with innovative online marketing activities. The light curve Libresse also continued its strong performance in Malaysia.

-Baiya launched the free point "master control" one-half exquisite palm bag sanitary napkins, small and stylish, free to take anywhere, anytime, portable to avoid embarrassment.

- Tianjin carnation medical gauze sanitary napkins, Linyi Shangting's cotton knitted sanitary napkins, etc. are all small-scale products designed for sensitive consumers, and have certain market demand.

2. Baby diapers - light, soft, super absorbent is still the main focus, differentiation is the focus of research and development, the full-core products with Chinese characteristics are more mature.

- You Nijia specially developed "moony air fit low-weight children's exclusive diapers" for newborn babies weighing less than 3kg, to meet the special needs of premature and low birth weight children.

- Hengan develops a new "special soft and light core" diaper product, using high-performance materials to locate the high-end market, with high-end diapers imported and multinational companies as its core competitors.

-Qianzhiya launched the celebrity baby series of thin core and double suction series products, including double suction diapers, double core siphon diapers, real core thin diapers, and thin core training pants, which are upgraded with new products. Excellent properties such as softness and superabsorbency.

-Vader launched the Lele Sealer growth pants, the test sales reflect the ideal.

- Kang Cheng has launched a multi-layer full-core baby diaper, layered structure of multi-layer whole core, which can increase the amount of SAP added by 20% to 30%, the total addition amount can reach 400g/m2, and each layer of SAP division His position solves the problem of multiple absorption and total absorption.

-Jiangsu Miwei's Manyou Tea Guardian Growth Pulling Pants Adding Tea Polyphenols, American Nursing Baby Baby Diapers Adding Aloe Vera Extract, Hunan Shuangjie's Cool Baby Diaper Adding Blue Camomile, Skin Care Function Becomes Different for Baby Diapers One of the features.

3. Adult diapers - economical, simple products to meet the needs of price-sensitive consumers, structural improvement, bacteriostatic taste is the direction of product differentiation.

- Vinda Group has reorganized the positioning of the Dr. P brand of Bao Daren, making it a sub-brand of Tianning TENA, which focuses on moderate to severe incontinence care.

- Tianjin Shiyi Weiye launched Yongfukang rope adult diapers.

- Shanghai Huidan launched a urine wet reminder care pad.

-Jiangsu Ports launched the double-wrap double-layer bridge core adult diaper.

- Weihai 颐 and launched 颐尔舒 adult care pants, taking chitosan fiber, natural antibacterial, refreshing astringency.

- Wuhu Yupai launched a 3D three-dimensional fabric adult diaper and added a deodorizing factor.

- Hangzhou Shujie launched Anshi Liya adult diapers, which use bamboo fiber surface layer to remove bacteria and odor.

4. Wet wipes - personal care wipes are subdivided, natural plant fibers are used in wet wipes substrates, and flushability becomes the focus of development of toilet wipes.

- Hengan launches personal care wipes for use in segmentation:

- Breastfeeding special breast cleaning wipes: cotton spunlace and EDI pure water, aluminum foil mini, portable, hot and cold.

-In response to the increasing number of "extraordinary" monks of the night-time and over-the-jobs, the icy cool series of wipes has been upgraded to a more powerful WAKE UP refreshing series. More menthol is added to the formula, and the effect is more obvious. .

- wipes substrates other than conventional rayon, natural cotton fiber, also applied to other natural plant fiber soybean fiber, bamboo fiber, emphasizing safety, environmental protection concepts. Such as Jilin Beijie's soy fiber baby wipes, bamboo fiber baby wipes; Siping Shengya's bamboo fiber baby wipes; Jinan Garnier's bamboo charcoal hot spring cotton.

- Functional wipes, in addition to kitchen wipes and toilet wipes, are mainly used for leather care, car cleaning and other purposes.

- Dispersibility becomes the focus of the development of toilet wipes.

Third, raw material innovation provides assistance for high-end products, and domestic enterprises continue to invest to improve supply capacity.

1. Highly absorbable resin (SAP)

-Dansen Technology cooperates with Yangzhou University to promote the industrialization of nano silver antibacterial SAP. The uniform bonding of nano-silver to the SAP surface achieves the dual advantages of SAP's high efficiency of antibacterial and low cost.

- Wanhua Chemical's first high-absorbent resin (SAP) production line was put into operation, with a planned production capacity of 30,000 t/a, and a complete propane-propylene-acrylic acid-SAP integrated industrial chain.

- Satellite Technology's No. 2 workshop is under construction. It plans to install two SAP production lines with a total capacity of 60,000 t/a. After the project is put into production, the company's total SAP production capacity will reach 90,000 t/a. Two production lines are planned to be installed in the No. 3 and No. 4 workshops. The total production capacity of the company will reach 210,000 t/a in the next 3 to 5 years.

- BASF has developed the new HySorb® and SAVIVATM SAP. HySorb® improves the consumer experience by rapidly diffusing and absorbing liquids in the core of the diaper. SAVIVATM is suitable for a wide range of diaper products, reducing the amount of SAP and fluff pulp, making the final product lighter and thinner, using less raw materials and reducing carbon emissions.

2. Nonwoven fabric

- Yanjiang introduces a more dry hot air cloth, using 3D Plus patented technology to improve the dryness and three-dimensionality of embossed and perforated hot air cloth. The innovative Spool winding winding method maintains the appearance of the product while the maximum length of the single roll reaches 15,000m, reducing the number of rolls and the number of joints.

-Bideford developed an elastic spunbonded nonwoven fabric, which is light, soft, close-fitting, breathable, and lint-free. It has good elasticity, the transverse stretch ratio is more than 4 times, and the longitudinal stretch ratio is up to 2.5 times.

-Jinner (JNC) and Weishun will jointly invest in a new polyolefin bicomponent fiber production line in Suzhou to produce ES fiber.

-Guangzhou Enping Jiaxin Commodity Co., Ltd. signed a contract with the Xinjiang Corps Group, and the annual production of 6,000 tons of cotton spunlace nonwovens and cosmetics project officially landed in Xinjiang.

- Hengtian Jiahua Nonwovens Co., Ltd. has launched a new "side by side" spunbond fabric specially developed for the sanitary products industry, which has very good softness.

- Shandong Yongxin Company's “China Industrial Water Stinger Nonwovens R&D Base (Shandong)” was approved. The company uses non-woven fabrics such as chitin to produce non-woven fabrics, which are widely used in medical and health care and health care.

3. Hot melt adhesive and related raw materials

- Henkel develops a rubber solution for the sanitary napkins. In addition to the breathable film special adhesive series, it also introduces a general-purpose adhesive, which can be used on both the gas permeable membrane and the non-breathable membrane. The glue solution for the softness of diapers: In addition to maintaining the stability of the core layer, the new generation of core layer wet strength glue can make the core layer softer and improve the feel of the diaper.

- Bossin has released BrillianceTM, a new smart elastomeric adhesive product for the Asian sanitary ware market. This is a high performance polyolefin rubber that can be applied to the bonding of elastic materials for baby diapers, feminine hygiene products and adult incontinence care products.

- Fuller's introduction of custom-made structural adhesives for difficult-to-bond substrates significantly enhances core stability, allowing manufacturers to experiment with more diverse materials and improve product performance while controlling the cost of glue. The company's development of elastic hot melt adhesives and water-absorbing hot melt adhesives also meet the needs of customers.

- Dongguan Chengming Adhesive introduces color hot melt adhesive, which provides more choices for the differential development of sanitary products.

- The pressure-free end sealant developed by Foshan Nanbao Goldman Sachs ensures no residue on the surface of the product, and solves the problem of sticking skin on the sanitary products during use.

- Eastman has introduced three new products with low odor and low VOC: RegaliteTM C6100SD, low volatility pure monomer resin (LV PMR) and AerafinTM 180 polymer, which can be widely used in sanitary materials, packaging, tape , mattresses, filters, cars and buildings, and many other areas that are closely related to people's lives.

4. Packaging materials

- Minghe Company introduced the new flexographic printing equipment from W&H of Germany, with a speed of 400m/min. It has the characteristics of energy saving and high efficiency. It can provide safer environmental protection, no odor and low residual packaging printing materials for the sanitary products manufacturers. .

- Xing Taipei Company introduced the high-precision control 9-layer high-barrier blown film machine, 12-color high-precision gravure printing machine and high-speed flexographic printing machine from Germany W&H Company to realize the weight reduction of the film and improve the safety of packaging materials.

Fourth, the level of domestically produced equipment is constantly improving, and equipment manufacturers are committed to product structure optimization, production efficiency improvement and equipment detail improvement.

The line speed of domestic sanitary equipment is basically increased to more than 200m/min: the speed of sanitary napkin equipment is 1000~1600 pieces/min; the speed of baby diaper equipment is 500~800 pieces/min; the speed of baby pull-on equipment is 400~500 pieces/min Adult diaper equipment speed 300~350 pieces/min; single piece wet tissue equipment speed 350~400 pieces/min.

1. Sanitary napkins, diaper related equipment

-Anqing Hengchang has successfully developed 2000 pieces/min sanitary napkin production equipment, which is highly embodied in the equipment with high speed, high efficiency, stability, modularity and intelligence. At the same time, a series of high-speed production lines such as high-speed non-waste elastic big ear stickers baby diaper equipment and embracing elastic waist baby diaper equipment have reached the world advanced level.

- Jinwei Group launched the W-type double-layer bridge core adult diaper equipment, which has a double-layer frame structure, which separates the functional area from the material, and can produce conventional diapers and W-bridge double-core adult diapers.

- The "detachable" pull-on pants production line developed by Miki Machinery provides differentiated products for manufacturers. Its zero-waste T-type baby diaper production line maximizes the cost advantage for manufacturers.

- The coke trousers production line jointly developed by Futian and Daixi has attracted wide attention in the industry. Futian Company also proposed a two-process single-feed device flow scheme, which uses the left and right mobile phone equipment arrangement mode, and the two devices share a right-angle feeding system to improve the plant utilization rate. The company also introduced non-circular gear technology, which can standardize the material distance adjustment device, enabling a set of distance adjustment devices to realize the production of multiple series of products, only need to replace the gear box, saving equipment costs and shortening the product. Change the time.

- Depending on the company's Vector vector platform technology, the manufacturer can save raw materials by precisely controlling the amount of glue and stabilizing the output.

-Xiamen Chuangjia adopts patented gusset technology to enhance the packaging effect of prefabricated bags and improve the performance of packaging equipment from the details.

2. Wipes equipment

-Lufeng has launched a collection of wet wipes tote bag packaging equipment, the production speed is 30 packs/min, which can produce 2~6 packs/bags of wet pack products, which provides more choice for manufacturers and consumers. . The newly developed high-speed stick cover wipes machine, wet tissue folding machine, fully upgraded in terms of production speed, running and stability, and the introduction of intelligent manufacturing systems, to enhance the level of automation equipment wipes.

-Chuangda has launched a full-servo high-speed single-chip wet wiper with a production speed of 350~400 pieces/min. It is one of the fastest wet wipes equipment in China, with functions such as automatic rejection of defective products and automatic film processing.

-Dachang launched a fully automatic folding packaging wet wipe machine that can independently produce wet wipes of various specifications. The product has adjustable length and width. In addition to the wet wipes of common specifications on the market, it can also produce mini pack wipes. The size of the wipes is only 70mm x 60mm, and the size of the biscuits makes it easier for consumers to carry.

- Zhengzhou Zhilian's automatic wet wipes capping machine combines industrial parallel manipulators with machine vision technology to replace a large number of manual labor and improve production efficiency.

V. China's cross-border e-commerce tax new policy implementation, cross-border e-commerce platform into the normative development period. Online channels have become an important sales channel for sanitary products, and enterprises are trying to move various e-commerce, micro-business and other emerging models.

-Anrenle, Pampers, celebrity babies, queer and other well-known brands signed a strategic cooperation agreement with Beibei. The baby diaper products sold by Beibei.com will be directly supplied by the brand to provide consumers with more reliable Better quality products and services.

- Under the "Net Red + Live + Mobile E-commerce" model, the "Jie Ting Mei Yue Jian" under the Silk Group has successfully transformed, and the traditional thinking has been broken by Internet thinking. "Jie Ting Mei Yue sees" landing on the platform for a few days to complete the crowdfunding amount, widely praised.

- The Internet diaper brand Xiaoluyu has become a cost-effective platform KA merchant, and the two sides will carry out more in-depth cooperation.

- Hengan Group Micro Mall officially launched, expanding the new marketing layout in the field of micro-business. The products sold by Micro Mall include Hengxiang mainstream products such as Xinxiang series of household paper, seven-dimensional space sanitary napkins, and Anerle diapers. Hengan Group's micro mall cancels the intermediate link, so that anyone can become an agent of Hengan.

- Dongshun Group takes A&S's new Nile cotton luxury towel as the vanguard, and its all-in-one category enters the micro-array platform, and cooperates with the micro-commercial group.

- Multinational companies have strengthened cooperation with domestic e-commerce platforms to provide consumers with more convenient and efficient shopping channels.

Kimberly-Clark has partnered with Suning Red Kids to promote the company's mid- to high-end diapers through more channels. We also cooperated with Jumeiyou to open domestic and cross-border business, including curious platinum diapers, all of which are available in Jumeiyou.

Procter & Gamble has achieved cooperation with Juhua, and 17 new personal care products from Japan, South Korea, Germany, Australia and the United States are on the market.

The official flagship store of Kao, Japan, was purchased from JD.com. First, it started with Miao and Shu baby diapers. All the products were directly supplied by the Japanese origin. In addition, Kao also officially signed a cooperation agreement with Netease Koala, the official flagship store of Kao officially unveiled Netease Koala.

Sixth, more and more enterprises are seeking to enter the capital market, so as to break through the bottleneck of enterprise development.

- Tianjin Yiyi, Haoyue officially listed the new three board, Guangdong Xintao, Jiameisi formally applied for the new three board.

- Chongqing Baiya applied for listing on the SME board of the Shenzhen Stock Exchange.

- Xiamen Yan Jiang of new materials to be listed on the GEM.

- One completed the round of equity financing, successfully completed the financing of 300 million yuan.

- Quanzhou Hanwei actively promotes share reform and plans to go public in 2017

Seven, the diaper import heat has not cooled

Health supplies industry into the first three quarters of 2016 the number of export products to maintain growth year on year, but the amount and the average import and export prices were down year on year. Although exports are still larger than imports (net exports of 258,000 tons and net exports of $400 million), the average price of imported products ($5,639/ton) is much higher than the average price of exports ($3,143/ton). Diapers are still the main import and export category of absorbent hygiene products. The number of imported diapers (editor's note: mainly for infants) increased by 7.7% over the same period of the previous year. Although the growth rate decreased, the import heat of diapers has not cooled down.

8. Strengthen enterprise exchanges and cooperation to promote the healthy development of the industry.

- The Professional Committee of Tissue Paper successfully held the third China-Japan Hygiene Products Enterprise Exchange Conference and the 2nd Health Products Entrepreneur Summit Forum to further promote exchanges and cooperation between Chinese and Japanese sanitary products companies, and promote mutual development and mutual development.

- Zhejiang Province is preparing to set up a sanitary ware business association. It hopes to promote the further development of the sanitary ware industry in Zhejiang Province through the platform of the Chamber of Commerce and improve its influence in the industry.

9. The price of raw materials has increased, and the operating pressure of production enterprises has increased.

Since the fourth quarter of 2016, the prices of raw materials for hygienic products such as fluff pulp, high-absorbent resins, non-woven fabrics, PE films, packaging materials, etc. have risen significantly, ranging from a few percent to several tens of percent, but the final product It is difficult for prices to reflect costs in a timely manner, and production companies are under tremendous pressure.